The Amazon Prime Day Fashion Buys That Are Causing Internet Chaos

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(Image credit: The Style Stalker)

In case you missed the memo, Amazon Prime Day has officially arrived (through July 17), and the fashion deals are too good to be true, but they are indeed. Among the best of the superb sale finds are sneakers that you'll wear for years, ultra-flattering leggings (and more activewear to wear with them), pretty lingerie, T-shirts galore, and jeans that look way more expensive than they are. (Sidenote: The deals are so highly anticipated, Amazon's site crashed when the sale started. Chaos indeed.)

Before you get overwhelmed by the plethora of deals or go into an Amazon Prime sale–induced panic, take a deep breath and take comfort in the fact that we did the hard shopping work for you and pulled together the fashion buys that will put Amazon shoppers in a frenzy. (They're that good.) So before the best Amazon Prime Day fashion deals are wiped out, shop our most stylish picks from the sale, all of which you could feasibly be wearing in two days. (Hint: Keep checking the pages for your favorite items, as Amazon is intermittently releasing the deal prices through end of day Tuesday.)

Shop More of Our Amazon Picks:

While you're in shopping mode, we've got three lingerie trends you can buy on Amazon for less than $20.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.