Hurry—These 40 Amazon Prime Day Beauty Products Are Begging to Be in Your Cart

Amazon Prime Day is officially here. That means 24 hours of sale-shopping madness has officially descended upon us. In the past, you might have scrolled through Amazon's homepage, seen the deals, and started indiscriminately adding them to your cart as quickly as you could (no judgment), but this year will be different. Why? Because I'm here to filter through the thousands of discounts and place the best beauty buys in front of you. And you can trust me, too. As a beauty editor, it's my job to separate the bad from the good (and the good from the really good). So, you can rest assured that I've got your back. 

This year, the cart-worthy products include an editor-loved mascara, TikTok-viral skincare products, and multitasking hair tools. Wednesday, July 12th is also the last day of Prime, so shop these deals while they last!

Keep scrolling to see all 40 of the best beauty items to shop during Amazon Prime Day. Period. 

Best Skincare Deals

Best Makeup Deals

Best Hair Deals

Best Wellness Deals

Note: Customer reviews have been edited for clarity.

Next, these are the best fashion deals for Amazon Prime Day, chosen by an editor.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles, California, and Austin, Texas, she has since relocated to her home state of Michigan. Before Who What Wear, she freelanced for a variety of industry-leading publications, including Byrdie, InStyle, The Zoe Report, Bustle, and more. When she's not writing, researching, or testing the latest and greatest beauty products, she's working through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.