30 Under-$50 Amazon Prime Big Deal Days Items Helping Me Step Into My "Rich" Era

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(Image credit: @hannamw)

We've written a ton about quiet luxury and "bougie auntie" aesthetics over the last few months. Whether it's breaking down Sofia Richie Grainge's beauty routine or recommending the best timeless wardrobe pieces to invest in, the Who What Wear editors are no strangers to the refined, elevated ways of dressing that go hand in hand with the trend cycle nowadays. While you may think being rich is about monetary value, frankly, it's a state of mind—some of the best things you can buy for your closet and beauty routine to make you feel luxe are coming in well under $100.

From today, October 10, to October 11, some of our editors' favorite foolproof luxe finds are on heavy discount thanks to Amazon Prime Big Deal Days. From ultra-cozy cardigans to TikTok-viral lip glosses, these 30 finds are sure to make you feel extra expensive (without, well, actually being expensive). Don't believe me? Scroll and see for yourself.

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)