I'm a Beauty Editor—These Are the 35 Amazon Prime Day Beauty Deals I'm Actually Shopping

I can't quite believe this sought-after LED mask is on sale on Amazon right now. It's one of the best LED masks we've tried, and compared to other models out there it's one of the more reasonable priced ones on the market. It uses both red and infra-red light to bright pigmentation, boost your skin's radiance and plump out wrinkles by encouraging collagen production.

Customer Review: "Had mine about 3 months now and I LOVE it, saw a difference in my skin after about a week and use it pretty much daily."

Microcurrent devices are big news right now, and when we tested Foreo's Bear in our best microcurrent devices review, we were amazed at the results. It uses electrical current technology which helps to lift the facial muscles for a sculpted look—think of it as taking your skin to the gym.

Customer Review: "I’ve spent around £2,000 on face treatments over the course of a few years. However, I can’t really treat my face at home, until I started using FOREO bear. It is very effective and immediately I saw the difference- after just a few days. I use it twice a day for 4 minutes at a time, I never miss using it. It has defined my neck chin and cheekbones."

This is a serious saving if you're wanting to invest in an at-home ILP hair removal device. It works by painlessly zapping each of the hairs to inhibit growth after just two weeks. As someone who has tried in-clinic laser hair removal, this is a great pain-free and cost-effective alternative.

Customer Review: "I’ve done over 20 sessions of laser in the past with different clinics and this is honestly better. I saw results faster and far less painful. It’s so easy to use, really comfortable and quick. While the product itself is expensive it’s much better value long term than wasting money trying different laser clinics. I’m very pale with fair hair and this absolutely worked on me!"

If you're looking for an affordable hot brush, it doesn't get much better than Revlon's One-Step Volumiser Plus for the price. It creates salon-worthy blowouts while taking hair from wet to dry. You can read our full review of the Revlon One-Step hot brush here.

Customer Review: "I've got combination hair, straight at the top curly halfway down and fine I've tried loads of hot air brushes and this is the best it straightens gives volume and my hair shines like never before and it takes me 20 minutes max. The big brush is oval not round, and I think that's the secret to this. Also when you've finished using it and unplugged it it cools down very quickly. My hair hasn't looked as good as this for years."

Whenever someone is considering buying a pair of GHD hair straighteners, I always recommend they get the Max version, which features wider plates than the original. It makes straightening your hair so much easier and quicker, and is particularly helpful if you have thick, curly or longer lengths. Now is the time to invest with this generous discount.

Customer Review: "I have coarse thick curly hair and have always struggled with a smooth hairstyle. I've tried many brands in the past but never really splurged and wasn't ever really into believing the hype behind ghds. My mind has been changed because wow! Usually takes me over an hour and it took me about 20 minutes with these. You don't have to be particular about parting small strands which is good if you're lazy like me and it effortlessly glides through my hair. If you're a curly girl and thinking about it, go for it! Definitely worth the money!"

When it comes to affordable hair tools, BaByliss is the best. You'll often find a BaByliss curling wand in most hairstylists' kit bag, so this is a great time to try one if you're looking for a new one.

Customer Review: "The BaByliss Ceramic Curling Wand Pro is fantastic! It heats up quickly and creates flawless, smooth curls that last all day. The adjustable temperature settings protect my hair, and the sleek design makes it easy to use. Highly recommended for perfect curls with minimal effort!"

If you've been thinking of getting an at-home gel kit for a while, then this offer is too good to miss. Inside the kit you get everything you need for gel nails at home, including eight colours. When we put the best gel nail kits to the test, this one came out as one of the very best for long-lasting manicures.

Customer Review: "I was in two minds about buying this and doing my nails myself at home. I'm so glad I did, it's easy to do with a glossy salon finish. I've only had to redo them because of nail growth as opposed to chipping of looking raggy. Would definitely recommend."

So many of my hairstylist friends recommend Cloud Nine, so I've added these professional-level hair straighteners to my shortlist. The wide plates mean that styling will be much quicker if you have thicker or longer hair.

Customer Review: "My hair looks as if I’ve just come out of a salon. They glide through your hair and I can do full head of hair within 15 minutes."

Senior branded content editor Rebecca Rhys-Evans put this hair mutli-styler to the test for our Deep Reviews and she was so impressed. It's a hairdryer and styler in one, with a curling wand, round brush and straightening brush attachment included, which can help you achieve so many chic hair looks. I personally love all of BaByliss's hair tools, so I'm adding this to my wish list.

Customer Review: "This is the best purchase I’ve ever made when it comes to hair dryers. For someone like me with long and thick hair that takes forever to style and dry, this the perfect hair dryer. Fast and near perfect results!"

Ask any skincare expert about their favourite retinoid product, and they'll no doubt mention Medik8's Crystal Retinal range. It won a Who What Wear Next in Beauty Award last year, so trust us, it's amazing. If you're new to using retinal or retinols, start with the lowest strength (pictured above), however, if you're already using a retinoid product, you can also find the stronger strengths of sale too.

Customer Review: "Made my skin softer and reduced some pigmentation from past sun damage. I had a brownish spot under my eye from it which is now barely visible. But again, you need to protect [your skin] from future sun."

Ask any dermatologist what cleanser they recommend, and they will no doubt mention CeraVe. The range of cleansers (which feature many formulations for every skin type) are pretty affordable already, but this is a great time to stock up while it is on sale and save a little more. Th cream-to-foam formula is great for gently taking off makeup without leaving the skin feeling stripped.

Customer Review: "I wear pretty much exclusively a longwear makeup and waterproof mascara. This cleanser just melts it all away. Such a time saver not having to remove the makeup before washing my face. It leaves my skin feeling nice and soft."

Corsx is loved on TikTok, and if you have been considering giving it a go, now is your chance to see what the hype is about with an impressive saving. The cult Korean skincare brand is known for its hero ingredient, snail mucin, which is very hydrating and works for all skin types, but is particularly great for repairing the skin barrier on sensitive complexions, as well as intensely nourishing dry skin.

Customer Review: "Bought this based on the previous reviews, worth a gamble. Saw nothing for a fortnight or so, but now my skin is noticeably plumper and more youthful - people are commenting on my more youthful appearance! Particularly noticeable around my mouth and lips (I'm 45)."

Tan-Luxe's self-tanning drops are loved by many of the Who What Wear UK team for delivering the most natural-looking glow to the skin without causing breakouts. The beauty of these is that you can mix this in with your regular moisturiser and add more or less drops to tailor your tan to you. Choose Light/Medium for a glow on fairer skin and Medium/Dark for a bronze glow on deeper skin tones.

Customer Review: "I have tried many self face tanning products but this is far the best. So easy to apply as per the instructions and the end result really does look good. Certainly would recommend giving this product a try."

This is one of Amazon's best selling serums (it's been going TikTok viral) and I'm thinking of stocking up while it's on sale. Yes, it does contain snail mucin, but trust me, this Korean beauty-inspired ingredient works wonders for the skin, instantly plumping and hydrating the skin, making it a great hydrating step before you apply your moisturiser. 

Customer Review: "I have been using this for about 3 weeks and I can see and feel a difference in my skin. My skin feels more smoother, pores are smaller, more hydrated and definitely plump. I use it under my moisturizer day and night and have seeing an improvement in my forehead fine lines. I love that it’s scent free. I would recommend letting it sit on the skin for at least 20 seconds before applying any moisturizer. Overall this has been a great buy."

Another CeraVe product I'm stocking up on is the AM Facial Moisturising Lotion. I have eczema-prone skin and I always make sure I have a tube of this during flares. It's great for sensitive skin, but for every skin type as a great everyday moisturiser. It contains ceramides which nourish the skin barrier, and the addition of SPF 50 is a bonus too.

Customer Review: " love this moisturiser. Two reasons - it is really good around my eye area, never stings (unlike most moisturiser with SPF), and it doesn’t make me break out.Tried so many moisturisers over the years. This is one come back to."

Loved by the likes of Hailey Bieber, Victoria Beckham and many, many makeups artists (I always see this backstage at London Fashion Week), you'd be wise to snap up a tube of Weleda Skin Food and try it for yourself. The original formula is particularly amazing for dry skin, leaving it hydrated, nourished and plump. But it's not just a face cream—you can use it as a body cream, hand cream, cuticle nourisher—the possibilities are endless.

Customer Review: "This is my 4th tube. Such an amazing thick cream. I use it over my aveeno. My skin is so sensitive & I’ve never been able to use a cream with a scent before!This is also a great primer."

I credit this as one of the products that dramatically improved my acne scarring after getting my hormonal breakouts under control. I sweep this over my skin three to four times a week after cleansing to help prevent spots, refine my pores and smooth any irregular texture from past breakouts. It's genuinely one of the best products I've ever tried, and I'm so happy to see it in the Amazon Prime Day sale.

Customer Review: "I've held off reviewing this until I had had chance to use consistently for a couple of weeks.I have fairly sensitive skin and had absolutely no issue with reactions from this, it was a good strength. It definitely has kept breakouts at bay and cleared my skin beautifully, I wish it was a little stronger as I think visible results will take time and patience but I'm balancing that with my skin sensitivity.On the whole it's a great product that I'll definitely repurchase, and its way more reasonably priced that some of the available alternatives!"

The Inkey List is already renowned for its effective yet affordable skincare formulations, and this targeted blemish treatment can help prevent and clear breakouts. It's also a great ingredient to weave into your routine if you want to fade post-acne scarring.

Customer Review: "I’ve been using this for over a month now and it really does work. I put it on if I have a spot before bed and the next day it’s either gone or not noticeable! Good value for money."

Everyone needs a tube of Eight Hour Cream in their life—trust me. It can be used for just about everything—as a long-lasting lip treatment, a cuticle moisturiser, to tame brows into place, on cuts and grazes—the list goes on and on.

Customer Review: "I've been using this product for the past 6 months. I run out about once a month and it's the only product I will absolutely always replace. It's super moisturising—I tend to do my skincare routine at night and I finish off with applying this to my face before bed. When I wake up in the morning, my skin is super glowy and radiant. I wasn't expecting it to be red/orange, but the colour doesn't show up on the skin."

Medik8 does some of the most effective skincare out there, so you can imagine my delight when I saw the Vitamin C Radiance Serum in the Amazon Prime Day sale. If your complexion is feeling a little dull, this is the product you need.

Customer Review: "Glowing glowing glowing nourished skin. Just love this."

Redken's formulas are among some of my favourite, and the Acidic Bonding Concentrate Conditioner is a must try, especially if you have damaged or coloured hair. It leaves hair silky soft and shiny by repairing the bonds in each strand for stronger, healthier hair. You won't regret trying it.

Customer Review: "Great conditioner and well worth the money. I've tried a few different shampoos and conditioners. So expensive some not. This is the best I have found. I used to use Redken years ago and forgot all about it until my hairdresser told me this is what they use and recommended it to me. I wouldn't be with out it now."

Kérastase's hair oils are unmatched. They're expensive, but I usually stock up during Amazon sales because they genuinely last for ages (a little goes a long way). It contains argan and camellia oils to add shine and nourishment to dry lengths, and it also contains heat protection, making it a great hair styling treatment before drying your hair too.

Customer Review: "I absolutely love this. I have very curly but quite fine hair that tends to be fairly dry. This has done wonders and I’ve had so many compliments from random strangers since I’ve used it. Have taken a photo on my phone of it so I can show other people with curly hair who ask me what I use. Will definitely be using it from now on.My hair is so soft and shiny, no longer frizzy and it smells lovely."

Rosemary oil has been trending on TikTok for its ability to encourage hair growth, and this duo pack of rosemary oil is a steal. It contains a natural rosemary oil, which you can use as a pre-shampoo scalp treatment, and black castor oil with rosemary, which makes a great body oil as well as a hair treatment to boost hair shine and health.

Customer Review: "Great value for the price. The quality is amazing and they are both thick so easy to massage into the scalp. Helps hair growth and gives it a nice shine. It smells pretty nice I would highly recommend before a wash."

Junior beauty editor, Grace Lindsay, swears by this hairbrush for keeping her hair smooth and damage-free. The unique soft-flex teeth means that this brush will glide through both wet and dry hair, helping to reduce breakage.

Customer Review: "I have thick, wavy hair and struggle to find brushes that suit my hair. I love this brush as it glides through knots with ease and still leaves my waves looking really nice."

After going TikTok-viral last year, Color Wow's Dream Coat Supernatural Spray is a must-try if you haven't already discovered just how great it is. I have frizzy, coarse hair that often gets worse during the rain or humidity, but this acts like a waterproof barrier to leave your hair smooth and sleek. You saturate your hair with it while wet and then blowdry in to activate, and the results are game-changing. It also lasts between 3-4 shampoos.

Customer Review: "COLOR WOW Dream Coat Supernatural Spray is a game changer for anyone looking to achieve sleek, shiny, and frizz-free hair. This spray works like a magic potion, delivering a lightweight yet potent formula that transforms dry, frizzy strands into smooth, glossy locks. After using it, I noticed an immediate difference in my hair's texture and manageability, even in humid conditions. The spray is easy to apply and dries quickly, making it perfect for busy mornings. I also love that it’s free from sulfates and gluten, which is a nice bonus for those conscious about ingredients. However, it's essential to follow the heating instructions for best results, as the heat activates the spray's magical properties."

I've lost count at the amount of times I've gone to buy this TikTok-viral mascara in my local drugstore, only to find the shelf totally bare (no doubt down to the TikTok girlies). So thankfully, it's in stock on Amazon in the Prime Day sale. This mascara stretches lashes to their full length and volume potential with long-lasting curl. If you're thinking about it, my advice would be to swipe up this deal before it sells out.

Customer Review: "Really nice smooth applying mascara. Enhances my already long eyelashes which is amazing. No need for any touch ups and can sometimes be difficult to remove but more than happy with the product so no complaints at all. Will definitely buy again."

Essie's nail polishes are so good—if you only buy one, make it the shade ballet slippers. It's a sheer pink that instantly makes your nails look healthy and bright in just one coat, and has impressive staying power too.

Customer Review: "Lovely colour. Great Essie formula. Easy to apply. Self levels and perfect for beginners."

Urban Decay's setting spray is one of the best makeup setters I've ever used. It really does lock in your makeup, making foundation and eye makeup appear freshly applied even eight hours later. I'm stocking up while it is on sale.

Customer Review: "Have used different makeup settings sprays but this is my favourite. No stickiness and easy to use. Refreshing on face with no lingering smell. Wear is good and definitely sets makeup for a whole day. Very good quality."

This is one of the only concealers for dark circles that I've tried that really works. In fact, people love it so much that I can never find this in stock in my local store, so I'm stocking up on a couple on Amazon. I'm not surprised that it's one of the UK's bestselling concealers.

Customer Review: "I have tried many concealers but they all cake around my eyes, this doesn’t, it applies lovely and stays on all day, I bought it for dark circles and it covers them perfectly. Can even use it on its own as I usually do because it blends into my skin tone nicely."

If you're anything like me, you might be well overdue a new makeup sponge—this is your sign to refresh yours too. It's important to replace them regularly as they can harbour bacteria which can contribute to breakouts, even if you are washing them often by the way. This pack of two is a great deal.

Customer Review: "My favourite beauty blender, in fact the only brand I will use. I've tried several others and in my opinion none of them compare. This is soft, feels nice on the skin, puts makeup on lovely, easy to clean. Just overall really good."

Ask any beauty editor what their go-to milky pink nail polish is, and nine times out of 10 they'll say OPI Bubble Bath. It's become one of OPI's most iconic shades (it practically paved the way for the "clean girl" nail trend) that suits everyone. It has a sheer consistency that can be layered for a more opaque result, but I love the understated look one coat provides. Plus, the Nail Envy formula strengthens nails as you wear it, making a it a great option if you're having a break from gels.

Customer Review: "I love OPI, it is easy to apply, dries quickly and lasts nearly two weeks - through dishes and housework. My nails are also in great condition. I use the base and top coat as well. This colour is a good modern pink that goes with everything and I think it would look amazing on all skin tones."

Ouai's scented hair care became so popular that Ouai brought out perfume versions, and honestly? This perfume gets me so many compliments (it's become huge on TikTok) and I'll be taking this travel-sized vial with me on holiday and for top-ups on the go. You can also get a travel-size version of Melrose Place too, which I'm tempted to try next.

Customer Review: "Smells so good got a lot of compliments on it!"

All the best sleeps I've had have one thing in common: this pillow mist. Seriously, it makes such a difference to the quality of my sleep, helping me to drift off quickly and awake feeling far better rested. I've just run out, so I'm adding this set to my basket, which contains a full-size pillow mist and a Stress Check Roll-On for on-the-go relaxation—perfect for travelling this summer, too.

Customer Review: "Lovely smelling spray and is really relaxing. I tend to fall asleep much faster when I have used it."

I've had this hand soap in my kitchen for the past couple of months and I'm in love—it gives Aesop vibes on a more affordable price. Not only does it elevate the sink in my rented kitchen, but the smell is incredible— the sweet orange, cedarwood and sage fragrance turns washing your hands into a luxurious ritual. Trust me, you won't regret buying this, and the generous bottle size will last a long time. Better yet, if you end up loving it as much as I do, the brand also offers refills. 

Customer Review: "Discovered this at a spa in Scottsdale, came home and immediately ordered some for my guest bathroom. Everyone comments on the wonderful aroma. Not flowery, it’s suitable for men or women. A little pricey, but worth for a small luxury touch at home."