I Asked a Stylist to Create 3 Chic Winter Looks Completely From Amazon Fashion

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As fashion insiders, we're often asked what the secret is to creating a really good outfit. It's all about choosing your pieces wisely and then learning how to put them together, and truthfully, there are a few factors that come into play. One, we look for classic styles that will serve our wardrobes for years to come and can be mixed and matched into various outfit formulas. Two, we seek out brilliant accessories to tie our looks together, and three, we know where to find these treasures. And now, I'm here to share fashion's best-kept secret: Amazon Fashion.

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(Image credit: @daniellejinadu)

Many of us will be accustomed to Amazon as a one-stop shop for, well, anything. And we're most excited about the brilliant selection of high-end-looking fashion. With a mix of independent and in-house labels (The Drop and Amazon Essentials) alongside favourite brands like Levi's and JW Pei, turning to Amazon for your latest fashion selects really is a clever choice. This winter, it's even easier to get all your festive shopping done with Amazon. Of course, you're able to snap up gifts for everyone on your list, decorate your house and kit out your Christmas table, but today, I'm honing in on the opportunity to tick off all your festive dressing in one place.

To show just how varied (and stylish) Amazon's fashion offering is, I asked content creator and fashion stylist Danielle Jinadu to build three chic winter looks completely from Amazon. Spoiler: she nailed the brief. Better still, you'll notice that the looks mix and match a few key pieces to demonstrate just how versatile they can be within your wardrobe.

Keep scrolling to explore Danielle's three cold-weather looks all curated from Amazon. Plus, there are some extra shopping options to bolster your winter wardrobe. 

1. Winter Walks

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(Image credit: @daniellejinadu)

Style Notes: First up, Danielle has teamed warm layers with fashion-forward jeans and timeless loafers as a blueprint for winter walks—whether that's a stroll through your local park, taking to the streets to gaze at the Christmas lights, or heading out for a coffee with friends.

Shop the Look:

2. Dinner and Drinks

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(Image credit: @daniellejinadu)

Style Notes: Up next, a cosy cable-knit is layered over a versatile slip for a high-low pairing that's perfect for pub lunches, after-work drinks or festive dinners.

Shop the Look:

3. Party Dressing

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(Image credit: @daniellejinadu)

Style Notes: Finally, Danielle ups the ante by pairing this timeless slip dress with bold accessories to take it into the evening. The look is finished with shimmering earrings and a trending red cardigan for those chillier nights. 

Shop the Look:

SHOP MORE STANDOUT PIECES FROM AMAZON FASHION:

Next Up: The Winter 2023/2024 Fashion Trends That Really Matter 

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Florrie Alexander
Shopping Editor

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.