99 Things Fashion People Secretly Wish You'd Gift Them With This Year

Okay, I'll admit it: I was shamefully late to the game in terms of discovering that Amazon had become a legit spot for fashion finds. I mean, fleece-lined leggings and 10-piece packs of gym socks? Sure! But let it be known that the e-tailer is also home to more classic, luxury, and contemporary designer brands than you even realize as well as all the low-key fashion finds we rely on to complete our looks. The brands that are available on the site range from Levi's, Rolla's, and Rag & Bone to Ganni, Staud, and Anine Bing. I'm talking about truly exceptional jeans, vegan-leather pants, mock-croc accessories, editor-favorite sneakers, affordable gold jewelry… and that's not even starting on all these great knits.
My usual curation of 20-or-so picks just didn't quite seem like enough to really stress this point, so I present to you no fewer than 99(!) Who What Wear–worthy fashion items you can snap up on Amazon right this second and have delivered to wherever you happen to be hunkering down for the holiday season. Let's start with everything I'm wearing here. Happy scrolling!
I actually did not know you could buy this staple Staud bag on Amazon until a few weeks ago.
These excellent V-neck sweaters are hiding in the menswear section.
Note: There is a lot of affordable vintage-vibe gold jewelry lurking on Amazon.
We love Parisian brands almost as much as we love eco-friendly fashion, so Veja is obviously highly coveted.
These are not exactly pictured above, but I can assure you they are there.
Please remember that lug-sole boots make all Ganni dresses instantly trans-seasonal.
Oversize cashmere turtlenecks make me feel like I read my New Yorker subscription every week instead of just adding them to the pile on the coffee table.
So many stylish loungewear sets hiding on Amazon at prices that can't be beat.
I'm a big fan of New Balances. I'm an even bigger fan of these sneakers.
This plus raw-edge jeans make for polished looks that are very chill.
This beyond-soft sweater is available from XXS to 3X. Great by itself—even better layered over a turtleneck.
The '90s called—they were looking for this incredible Tommy Hilfiger layer (that also comes in white and navy).
It's the time of year to remember that Rag & Bone accessories make great gifts.
Amazon is a whole new world of huggies. Do not begin this search unless you're prepared to go down the rabbit hole.
If you're not yet convinced that Amazon is the home of all great denim, perhaps these will do it.
Australian activewear brand P.E. Nation is a big deal among the fashion set, and for good reason.
Take it from me: These ribbed bodysuits are $20 extremely well spent.
An exceptionally good tank. Don't sleep on the olive and nude colorways.
Do I trust a brand called London Fog to make a trench? Yes.
Perfect for virtual yoga classes at home if you're a "camera on" kind of person.
At this point, I genuinely don't know anyone whose wardrobe doesn't include at least one pair of cowboy-style boots.
The one coat you will always pack. (You know, when we start going places again.)
Solid&Striped is reminding everyone that the brand does more than just great swimwear.
The puffer jacket to end all conversations about puffer jackets.
Correct, these would be the Ray-Bans you've seen all over Instagram the past few summers. (Remember summer? Sigh.)
An Aussie influencer friend put me on to this much more affordable version, dubbed their "thrasher pair," that is safe to throw into handbags with rogue keys and place lens down on coffee tables without worrying about scratches. They come with a bonus round pair and a handy little screwdriver for tightening the arms.
I highly recommend owning a pair of tailored, relaxed-fit pants that make you look like you have your life together.
We've all learned that Amazon is the place to go for a puffer moment, right?
Again, Amazon truly is a treasure trove of great knitwear. That's great news, considering this is the year of the cardigan.
Natalie Cantell is an NYC-based style director, creative consultant, and fashion editor, who regularly contributes from Paris. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects.
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