Thanks, TikTok, Now I Have These 35 Things in My Amazon Cart

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(Image credit: @lvdiv)

While the rest of the world debates the pros and cons of TikTok versus Instagram and which social media app will ultimately prevail, we're just over here toggling between the two to bring you the latest on what's trending in the virtual fashion world. Some could say we're even a little TikTok-obsessed over here, given that we've dove into everything from the makeup trends we're inspired to try to the latest fashion aesthetic to emerge.

Today's topic of conversation? Amazon buys. I won't lie, there have been multiple occasions where a video that comes up in my For You Page inspires me to run and open up an Amazon tab in my browser. The app is low-key flooded with shopping recommendations for what to buy from the retailer and it spans everything from trendy fashion items to cult beauty buys and so much more. So in honor of Amazon Prime Day, we've rounded up the most shared clothing, accessories, and beauty products we've spotted on TikTok that are available with just one click on Amazon. Happy shopping! 

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(Image credit: @lydiacampanellii)

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(Image credit: @kelsey_kotzur)

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(Image credit: @tashimrod)

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(Image credit: @mattloveshair)

Next: If I Could Only Use Amazon Beauty Finds for the Rest of My Life, It'd Be These

Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.