If I Could Only Use Amazon Beauty Finds for the Rest of My Life, It'd Be These
I’m not sure if Amazon’s infinite array of beauty and wellness products is a blessing or a curse, but the site has become one of my all-time favorite stops when I have an expansive shopping list—drugstore finds, premium finds, and everything in between. I mean, in what other universe other than galaxy Amazon can you snap up your beauty supplement routine, seasonal fashion staples, and summer skincare regimen all in one tab? Suffice to say, over the years I’ve developed an Amazon-centric arsenal of beauty items I’m in a completely monogamous relationship with. And, if the brands so blessedly allow it, I plan to use them until the end of time. Does anyone else’s anxiety start to kick in when you start to think about what would happen if your holy-grail beauty staples went away forever? Just me?
Of course, Amazon is available for our shopping needs 24/7, but its annual Prime Day event only rolls around once a year, and—deep breath—it’s finally upon us. Most of the Amazon beauty products I love most in life are taking part in the deals in some way or another, so if you’ve found yourself in need of a product revamp, look no further. Just do yourself a favor by grabbing them today or tomorrow since Prime Day is making its brief appearance from 12 a.m. PDT Monday, June 21 to 11:59 p.m. PDT Tuesday, June 22. Happy shopping!
Mediheal makes Korea's number one best-selling sheet mask, and they get my vote as well. They have tons of different options but this tightening one is next-level good.
LilyAna Naturals is low-key one of Amazon's most cult-loved brands. Shoppers go nuts for the stuff, as do I. (Check out the reviews if you don't believe me!) Personally, I can't get enough of this balancing vitamin C face cream.
I've used this mascara since high school, and after all of these years, I still haven't found anything else that can compare in the affordability and zero-clump volume departments.
Disclaimer: It's always best to talk to your doctor before trying a new supplement and results will definitely vary from person to person. That said, these DIM supplements were recommended to me by a hormone specialist I was working with and they've had a huge impact on my hormone-induced breakouts. DIM can help curb estrogen dominance by promoting proper metabolism of surplus estrogens while helping to clear hormone-mimicking chemicals and toxins also known as endocrine disruptors. I take one capsule every morning.
The best liquid eyeliner of all time, bar none. I don't know how many of these pens I've gone through in my life, but I don't plan on stopping the momentum any time soon.
Makeup artists (and me!) compare this rich French-made cream to Augustinus Bader's super-spendy formula. Just sayin'.
Once you try the facial scrub in this handy kit you'll wonder how you lived without it for so many years. It's the best I've ever tried for an immediate smoothing and brightening effect. Oh, and it will also make your pores look ultra-refined. (Aka practically invisible.)
St. Tropez is the holy-grail brand for all things self-tanning, so you really can't go wrong as far as which formula you choose. That said, I'm partial to this express mousse which allows me to customize how deep I want to go with my sun-kissed-esque color. Just remember to use a mitt!
If you're someone like me who takes their lighting and makeup application situation pretty darn seriously, you absolutely need a Riki Loves Riki mirror in your life. How stunning is this rose gold option?
Buy this three-in-one wand, and you'll never need to buy another curling tool again.
I agree with dermatologists and my 73-year-old mom, this stuff is the absolute shit if you're dealing with issues like tech-neck or just the inevitable lines and loss of elasticity that happens as we age.
I typically have expensive taste when it comes to makeup, especially face makeup, but this $10 foundation from Physician's Formula is literally one of the best I've ever tried. I swear it's better (eep!) than Armani's famed Luminous Silk Foundation.
This lip plumper delivers injection-level results. And yes, I'm saying that as someone who has gotten injections in the past and knows what they look like!
Not only do Frank Body's delicious coffee body scrub concoctions smell so good you'll think you've died and gone to heaven, but they also transform the look, feel, and texture of your skin. This rose-gold number, in particular, will be your best companion this summer.
I'm newly obsessed with this adorably packaged haircare brand. In fact, the results have been so good I think my infatuation will have legs for life.
The volume-enhancing shampoo works well on its own but I highly recommend snapping up the conditioner, too, for peak results.
This has become my go-to pinky nude. I buy five bottles at a time because I'm so scared it will be discontinued at some point.
I've been smitten with these shimmering liquid eye shadows since they first launched a couple of years ago. Leave it to Gaga to create the most mesmerizing makeup products. I want every color, but Aphrodite has become my signature.
Don't be deceived by the green color—this lush little lip oil applies completely clear. It boasts the shine of a gloss but the non-sticky, hydration perks of a stellar lip treatment. Plus, it smells dreamy.
Speaking of eye shadow, I've had this palette since college and it's still the only one I use religiously to this day, which is rare for palettes!
Next: This Is the Best-Selling Mascara on Amazon, and It's Only $5
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
-
The Amazon Black Friday Sale Has Officially Started—Here's Everything I'm Buying
From cozy sweaters to slippers.
By Judith Jones
-
Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items
Prices go up tomorrow, so don't wait.
By Ana Escalante
-
French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal Days
Cool, chill, and classic.
By Nikki Chwatt
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day Sale
Affordable and chic.
By Judith Jones
-
5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal Days
Yes, really.
By Jasmine Fox-Suliaman
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.
By Natalie Munro
-
My Stylish Aunt Asked Me What to Buy From Amazon—I Sent These 29 Compliment-Worthy Accessories
From belts to bags.
By Anna LaPlaca