Have You Also Noticed Alexa Chung's Velvet Obsession?

Where Alexa Chung goes, we dutifully follow. So if 90% of the British style icon's wardrobe has been made up of velvet over the past month, what does that tell you? Yes, we're stocking up on the soft-pile, retro-feel fabric in every which way we can, because Alexa's velvet collection does not discriminate. You can see velvet tuxedo jackets, velvet waistcoats, velvet flares and definitely velvet dresses. Maybe, just maybe, there will be room in her catalogue for velvet accessories soon too.

Scroll down to see how she's bringing this old-fashioned eveningwear staple into 2016, then get thee to the shops for a new velvet fix!

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(Image credit: SIPA/REX/Shutterstock)

On Alexa Chung: Prada dress and shoes.

Style Notes: Bringing some witchy glamour to the Prada FROW in Milan, Alexa's thigh slit helps cut through the thick velvet fabric to reveal sassy fishnets and contrasting platform sandals.

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(Image credit: Richard Young/Rex Shutterstock)

On Alexa Chung: Preen dress.

Style Notes: Alexa tames the 1980s trend by keeping her hair and makeup laid-back and her accessories minimal. And, lucky lady, she swiped this straight off the A/W 16 Preen runway for the Brit Awards!

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(Image credit: Nick Harvey/Rex/Shutterstock)

On Alexa Chung: Alexa Chung for AG Laura Waistcoat (£209/£125) and Laura High Rise Trousers (£235/£117).

Style Notes: In another decade, this retro two-piece would've been worn with a gigantic, ruffled blouse underneath and stonking great platforms. Alexa makes hers look utterly modern by skipping a layer altogether and slicking her locks back.

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(Image credit: James Gourley/Rex/Shutterstock)

On Alexa Chung: Archive by Alexa camisole; Vetements Straight Leg Biker Jeans (£880); Valentino shoes.

Style Notes: Giving the ol' Carrie Bradshaw classic a new twist, Alexa pins a corsage to her velvet jacket—instantly upping the fashion factor of what's essentially a simple, easy look.

Shop key velvet pieces available now:

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.