Have You Also Noticed Alexa Chung's Velvet Obsession?

Where Alexa Chung goes, we dutifully follow. So if 90% of the British style icon's wardrobe has been made up of velvet over the past month, what does that tell you? Yes, we're stocking up on the soft-pile, retro-feel fabric in every which way we can, because Alexa's velvet collection does not discriminate. You can see velvet tuxedo jackets, velvet waistcoats, velvet flares and definitely velvet dresses. Maybe, just maybe, there will be room in her catalogue for velvet accessories soon too.

Scroll down to see how she's bringing this old-fashioned eveningwear staple into 2016, then get thee to the shops for a new velvet fix!

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(Image credit: SIPA/REX/Shutterstock)

On Alexa Chung: Prada dress and shoes.

Style Notes: Bringing some witchy glamour to the Prada FROW in Milan, Alexa's thigh slit helps cut through the thick velvet fabric to reveal sassy fishnets and contrasting platform sandals.

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(Image credit: Richard Young/Rex Shutterstock)

On Alexa Chung: Preen dress.

Style Notes: Alexa tames the 1980s trend by keeping her hair and makeup laid-back and her accessories minimal. And, lucky lady, she swiped this straight off the A/W 16 Preen runway for the Brit Awards!

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(Image credit: Nick Harvey/Rex/Shutterstock)

On Alexa Chung: Alexa Chung for AG Laura Waistcoat (£209/£125) and Laura High Rise Trousers (£235/£117).

Style Notes: In another decade, this retro two-piece would've been worn with a gigantic, ruffled blouse underneath and stonking great platforms. Alexa makes hers look utterly modern by skipping a layer altogether and slicking her locks back.

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(Image credit: James Gourley/Rex/Shutterstock)

On Alexa Chung: Archive by Alexa camisole; Vetements Straight Leg Biker Jeans (£880); Valentino shoes.

Style Notes: Giving the ol' Carrie Bradshaw classic a new twist, Alexa pins a corsage to her velvet jacket—instantly upping the fashion factor of what's essentially a simple, easy look.

Shop key velvet pieces available now:

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.