Alexa Chung's New Collection Comes From Marks & Spencer's Archive

last updated 4 February 2016

Alexa Chung is a great British style icon. Marks & Spencer is the stalwart of the great British high street. Could the idea of the two working on a project together be any greater? Or more British? Or any more exciting, for that matter?

Yes, the news arrives this morning that Chung's latest foray into fashion—following a hugely successful two-season stint with AG—will be delving into the archives of the UK's beloved store.

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Called Archive by Alexa, this is apparently the first in a series of mysteriously as-yet-unnamed M&S collaborations. Launching in April, 31 pieces will land on shop rails and each of them, although updated and brand-new, are based on Alexa's handpicked choices from the store's extensive clothing archive in Leeds.

She'll be bringing them out of the history books and into the here and now with slight design tweaks, plus creative direction of styling and the campaign. "I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project," says Alexa of her new venture. "There was something very touching about looking back through the British fashion and social history for which M&S is synonymous."

We cannot wait.

Are you excited? Let us know in the comments box below and shop for Alexa Chung–approved wardrobe pillars here!

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.