It's Been a Minute Since I Shopped at Urban Outfitters—These 32 Chic Items Made Me Do a Double Take

Urban Outfitters model wears V-neck gray knit sweater with silver earrings.

(Image credit: Urban Outfitters)

Ah yes, Urban Outfitters—the retailer every Gen Zer knows a little too well. For most of us, the indie retailer sold us our first vinyl record players and cutoff Levi's denim shorts, introducing us to a world of nostalgic fashion and pastel-printed boho clothing that dominated the golden era of the internet in 2014. Now that Tumblr's popularity has come and gone, the retailer still remains a staple among me and my friends, and to be honest, I've been finding myself shopping it more than usual over the last few weeks. Perhaps it's the arrival of fall prompting the change or the low-cost, high-joy vibe I feel when I walk into my local shop a few minutes from my apartment. Although I'm on a tight budget thanks to a few holiday plans up my sleeve, I love to indulge in a little treat here and there, especially in the form of statement sunglasses and crop tops.

Lo and behold, I spent hours combing through Urban Outfitters to find the best under-$100 items after my group chat asked me what was on-trend on the website. As my group's resident fashion friend, I had to come in clutch. Thank me later!

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Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)