It's Been a Minute Since I Shopped at Urban Outfitters—These 32 Chic Items Made Me Do a Double Take
Ah yes, Urban Outfitters—the retailer every Gen Zer knows a little too well. For most of us, the indie retailer sold us our first vinyl record players and cutoff Levi's denim shorts, introducing us to a world of nostalgic fashion and pastel-printed boho clothing that dominated the golden era of the internet in 2014. Now that Tumblr's popularity has come and gone, the retailer still remains a staple among me and my friends, and to be honest, I've been finding myself shopping it more than usual over the last few weeks. Perhaps it's the arrival of fall prompting the change or the low-cost, high-joy vibe I feel when I walk into my local shop a few minutes from my apartment. Although I'm on a tight budget thanks to a few holiday plans up my sleeve, I love to indulge in a little treat here and there, especially in the form of statement sunglasses and crop tops.
Lo and behold, I spent hours combing through Urban Outfitters to find the best under-$100 items after my group chat asked me what was on-trend on the website. As my group's resident fashion friend, I had to come in clutch. Thank me later!
To take your basic white tee and jeans to another level, make sure to add a polished, sleek black belt for an extra oomph factor.
No elevated shopping list would be complete without a pair of capri pants.
This may be the priciest thing on this list, but trust me—it's well worth it.
If a Parisian walked into UO, she's definitely picking up this elegant short-sleeve knit.
A boatneck tank always makes your outfit look 10 times more expensive.
Hailey Bieber would definitely approve of these minimalistic, It girl–inspired shades.
Although you'd think this skirt is a bit too much of a micro-trend, you can pair it with a black long-sleeve or button-down shirt to make the print feel a bit more timeless.
Would you believe me if I told you this leather jacket was under $60?
These black jeans are the perfect dark hue to go with any color in the fall.
This sheer lace miniskirt feels akin to what the cool girls wear to go out in Paris.
Another great basic top that'll go with everything in your closet.
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Copenhagen Fashion Week, Roe v. Wade frontline protests, and the re-branding of jorts, or, jean shorts for the uninitiated. At Who What Wear, Ana crafts sharp, irreverent features that speak to a digital-first generation, bringing her signature wit and unapologetic tone to long-form fashion and beauty content. If it’s smart, snarky, and a little unexpected, you'll probably find her name on it.
-
My Mom Wants New Elevated Basics for 2025—These 4 Items Feel Very "Fashion Person"
Versatile and chic pieces.
By Bobby Schuessler
-
IMO, These Are the Absolute Best Under-$300 Items to Shop Right Now
Yes, including these Reformation jeans.
By Natalie Cantell
-
Absolutely Do Not Snooze on These Sure-to-Sell-Out Pieces From Zara
Too good to miss.
By Natalie Cantell
-
I'm a London-Based Fashion Editor—Here's Everything I'm Retiring and Buying Now
My fantasy shopping list.
By Emma Spedding
-
Sorry to My Go-To Accessories, But I'm Replacing You With This Rich-Looking Trend
Truly the easiest outfit upgrade.
By Natalie Cantell
-
5 Affordable Wardrobe Investments French Women Are Making in 2025
On y va!
By Ana Escalante
-
Time for a Staple Refresh—This Season's Best Takes on the Things I'm Always Wearing
Fresh updates on the classics.
By Natalie Cantell
-
I've Been a Stylist for 14 Years—These 5 Winter Staples Have Never Once Failed Me
The zero-regret purchases I buy on repeat.
By Natalie Cantell