Affordable Swimwear to Shop From H&M

last updated 9 June 2022

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It's no secret that I have a major thing for swimwear. I have more than three drawers dedicated to a variety of shapes, styles, and colors. To be honest, I'll make summer plans just so I can wear the new bikinis I've accumulated. (Yes, seriously.) I'm either blowing up my group texts with invites to beach days or nagging my fiancé to book staycations with me at hotels with pools. And you better believe that all of my getaways involve sunshine. (I am who I am.) Where do I find my bikinis for all these summer activities (and how do I afford to keep up with my obsession), you might ask? H&M. The retailer has a plethora of on-trend and incredibly cute swimwear (Kelly green, anyone?) starting at $6. Yes, you read that right. Plus, in H&M's continued effort to be more sustainable, each piece is made with more eco-friendly materials such as recycled polyester, polyamide, and elastane, so you can feel good about what you're wearing. Keep scrolling to see the styles—from vibrant triangle bikinis to strappy one-pieces—that I'm turning to for all my upcoming summer happenings.

Pool Day

H&M + Padded Triangle Bikini Top

H&M

Padded Triangle Bikini Top

This chocolate brown just screams chic to me. I'd wear this under a white oversize tee with some sleek platform slide sandals. Add in a crochet bucket hat, and you've got a classic Malibu look.
Shop the matching bikini bottoms ($6).

H&M

Sandra Mini Sarong

Of course, it has a matching sarong, and of course, it's just as chic.

H&M + Brazilian Bikini Bottoms

H&M

Brazilian Bikini Bottoms

If you're looking for a high-rise bottom, don't worry—I've got you. I'm really obsessing over this vibrant purple.
Shop the matching bikini top ($18).

Beach Trip

H&M

High Leg Swimsuit

The color, the intriguing double strap, the high-cut leg—*chef's kiss.* This will earn you so many compliments.

H&M + Padded Triangle Bikini Top

H&M

Padded Triangle Bikini Top

It's never a bad idea to have a string bikini in your lineup. The minimal fabric is a must for sunbathing, and the adjustable straps allow you to wear it in multiple ways. Keep it tied upright for a triangle look, or flip it upside down for a scoop-neck vibe.
Shop the matching bikini bottoms ($6).

H&M + Padded Triangle Bikini Top

H&M

Padded Triangle Bikini Top

I'm a 2022 bride, so this bright white speaks to me.
Shop the matching bikini bottoms ($6).

Boat Ride

H&M + Padded Triangle Bikini Top

H&M

Padded Triangle Bikini Top

This pattern combined with this style seems almost nautical to me, and I'm into it.
Shop the matching bikini bottoms ($13).

H&M

Short Sarong

I'll definitely need the matching sarong.

H&M

Bandeau Bikini Top

I'm living for Kelly green at the moment. The seamless fabric gives it that buttery-soft look.
Shop the matching bikini bottoms ($13).

H&M + Padded Triangle Bikini Top

H&M

Padded Triangle Bikini Top

Another chocolate-brown option that feels oh-so on-trend.
Shop the matching bikini bottoms ($13).

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Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.