H&M Just Dropped the Cutest New Under-$50 Bikinis

last updated 27 January 2023

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We're still two months away from the official start of spring, but that's not stopping me from stocking up on warm-weather pieces right now. After all, slow and steady does not win the race when it comes to new spring arrivals, as the good stuff tends to sell out quickly—and I have a feeling that will be the case with H&M's brand-new swimsuit drop.

H&M just launched a slew of bikinis, including string bottoms, one-shoulder tops, tie-dye iterations, classic black suits, and more. There were so many fantastic swimsuits to choose from, but I managed to narrow the field to my top eight picks. Scroll down to shop. Here's hoping there's a beach day in your future!

H&M

Padded Bikini Top

I love this electric blue color.

H&M

Bikini Bottoms

Don't forget the matching bottoms.

H&M

Padded Bandeau Bikini Top

This bikini top is so cute I'd wear it with jeans and a blazer.

H&M

Brazilian Bikini Bottoms

How pretty is this green hue?

H&M

Asymmetric Bikini Top

The cutout trend is still going strong.

H&M

Hipster Bikini Bottoms

High-waisted bikinis are so chic.

H&M

Padded Bandeau Bikini Top

The swimsuit version of an LBD.

H&M

Bikini Bottoms

Sleek and simple.

H&M

Padded Triangle Bikini Top

Tie-dye comes back every spring and summer without fail.

H&M

Bikini Bottoms

So cute.

H&M

Sarong

And it comes with a matching sarong!

H&M

Padded Triangle Bikini Top

This color is so cheerful.

H&M

Tie Bikini Bottoms

String bikinis will never go out of style.

H&M

Padded-Cup Swim Top

This is a fantastic option if you want to be a tad more covered up than a traditional bikini.

H&M

Bikini Bottoms

These bikini bottoms are a timeless choice.

H&M

Padded Triangle Bikini Top

I just adore this emerald-green color.

H&M

Tie Bikini Bottoms

So many options; so little time.

Next, the #1 It bag of 2023 is already here thanks to Louis Vuitton.

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Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.