I'm a Zara Expert—Here's What I'm Buying This Summer
Meet Lauren, Who What Wear's fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.
Close all other shopping tabs because Zara has everything you need and more this summer—trust me. As a true Zara addict (and some might even say "expert"), I can humbly admit that I have an eye for the best Zara product that rolls through season after season. Maybe this is because I spend way too much time stalking the site or maybe it's because I get to see brand-new product in person at the Zara showroom here in NY, but whatever the reason, I have officially become our office's scout for the best new product offered up by the retailer. I find it on site, add to cart, shoot it for The Devils Wear Zara, and call it a day.
So what kind of affordable online shopping should you be doing at Zara this summer? Below I've mapped out the kinds of products I've been buying from Z (what Mimi and I call Zara for short) so far this season. Per usual, I am drawn to quirky accessories, bright colors, and on-trend shoes. But that's not even the half of it. Go on to shop the must-have summer items I'm coveting from Zara at this very moment.
Weird Accessories
This summer, the weirder the accessory, the better. I'm on the hunt for quirky jewelry, multicolored bags, and statement sunnies galore.
Knit Sets
Instead of instantly reaching for a floral dress this season, I am trying to push myself to opt for something a little more interesting. Zara's colorful knit sets do just the trick.
Oversize Denim
If you haven't owned a pair of Zara jeans, I suggest you add some to your cart. Instead of traditional styles like skinny jeans or cropped flares, I'm shopping as much oversize '90s denim as possible.
Fresh Florals
Zara's slew of floral product has me in a frenzy. From the variations in the beachwear collection to essentially an assortment of floral dresses on tap, if a festive flower child is what you're going for this summer, look no further.
Tropical Shirts
Retro shirts, Hawaiian shirts, tropical shirts—whatever you want to call them—are making a huge comeback this season, and naturally, Zara has the best assortment. Wear the shirt trend with knit shorts, oversize denim, or open over a swimsuit for maximum fashion-girl effect.
'90s Sandals
Goodbye, flat sandals—hello, '90s strappy heels. These comfortable throwback shoes are all I plan on wearing throughout summer 2018.
Occasionwear
Need a few pick-me-up items to wear out for a special night on the town? Zara's got you covered with its vast selection of sequined, lace, and statement-making pieces perfectly suited to make you shine.
Next up, find out which Zara products influencers are loving most this summer 2018.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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