38 Under-$100 H&M Finds That Made Me Say "Aha, You're Coming Home With Me"

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(Image credit: @waityouneedthis)

The aforementioned viral TikTok sound has played over and over again in my head throughout this entire day. My apologies in advance if you're now stuck with it, too, but in the case of these chic H&M finds, there's no better way to describe how I feel about them. The budget-friendly store has been my favorite place to buy wardrobe staples for quite some time. I'm a picky fashion editor who dabbles in designer fashion, but I often find my H&M pieces matching many of my top-quality items. It's more than possible to be the best dressed on a budget. I should know—I'm currently feeling the chicest I've felt all week in a $40 sweatshirt. 

We're currently in that time of year where comfort is simply the top priority. I've been spending the last few weeks getting my life together, setting goals, and acting on them in the meantime. For this reason, I've been leaning heavily on my cozy essentials and effortless styles. A quick scroll below and you'll discover loungewear sets I'm losing it over, lingerie that will come in handy all year, and throw-on-and-go jackets that are low-key lifesavers. I insist you go crazy here.

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.