Let's be straight here: There's absolutely a time and place for fine jewellery (aka those future heirlooms that are purchased for a big birthday or presented in a little black box). But these aren't necessarily the pieces you want to be wearing on the average working day sitting in front of a laptop screen. One thing's for sure: There'll always be a space in our accessory arsenal for affordable jewellery that caters to our low-key fashion needs.
I, for one, don't subscribe to the idea that in order to look stylish you need to exclusively splash the cash on designer wares. I buy most of my jewellery from affordable brands and it has happily served me for years. It's all about keeping a beady eye out for a good-quality piece or classic design that will stand the test of time and cater to a variety of outfits and occasions.
If you're not sure where to start, let me help you. Below I'm sharing my little black book of chic (but more affordable) jewellery brands, whether that be high-street stores or lesser-known gems. From Daisy's everyday layering necklaces to Daphine's statement gold staples, scroll down to see and shop the 35 affordable brands I'm loving right now.
The Best Affordable Jewellery Brands:
1. Best for Everyday: Daphine
2. Most Versatile Jewellery Brand: Astrid & Miyu
3. Best Chunky Jewellery Brand: Daisy Jewellery
4. Best Sculptural Jewellery Brand: Loveness Lee
5. Best Dainty Jewellery Brand: Monica Vinader
Shop the 35 Best Affordable Jewellery Brands:
1. Best for Everyday: Daphine
Founded in London in 2018 by Damasia Ball and Philippine de Follin, Daphine specialises in classic, timeless designs that are created to transcend trends. The brand's cocktail rings are a particular favourite of the fashion crowd.
Price range: £50-£200
Return policy: Free 14-day returns via Harvey Nichols
Shop Daphine:
Simply adorable. Does it get more classic than a pair of gold hoops?
2. Most Versatile Jewellery Brand: Astrid & Miyu
For affordable jewellery pieces that can be mixed and matched and layered up, take a look at Astrid & Miyu's collections. The minimal chains and gold vermeil hoops are perfect for both birthday presents and treat-yourself buys.
Price range: £30-£600
Return policy: Free 30-day return. Do not accept returns on Earrings & Huggies.
Shop Astrid & Miyu:
Ideal for adding a celestial touch to your outfit.
3. Best Chunky Jewellery Brand: Daisy Jewellery
I currently own a couple of chain and dainty layering necklaces from Daisy Jewellery, and I wear them every day. Like, I don't even take them off to shower (and they still look good as new). Toeing the line between trend-led and classic, it has everything from pearl pendants to Art Deco–inspired shield rings.
Price range: £20-£450
Return policy: Free 30-day returns
Shop Daisy Jewellery:
Sure to be your new obsession.
4. Best Sculptural Jewellery Brand: Loveness Lee
Loveness Lee is a British jewellery brand known for its nature-inspired, sculptural designs. Handcrafted in London using a unique casting technique, each piece boasts intricate textures and organic shapes. With bold yet timeless pieces, Loveness Lee blends fine art and wearable jewellery, offering standout designs for those seeking sustainable, artisanal craftsmanship.
Price range: £75-£650
Return policy: Free 28-day returns
Shop Loveness Lee:
I'll be using this and the focal point for all my stacking rings.
5. Best Dainty Jewellery Brand: Monica Vinader
If you've spent any time on Instagram, you've likely come across this influencer-favourite jewellery brand. While you'll spot some more expensive pieces on Monica Vinader's website (crafted from solid gold and diamond), there is also a range of elegant necklaces, earrings and rings under the £100 mark.
Price range: £38-£800
Return policy: Free 100-day returns
Shop Monica Vinader:
Monica Vinader can always be counted on to make streamlined silhouettes feel magical.
6. Most Giftable: Missoma
If you're interested in easy, everyday jewellery that still feels special, it's probable that you've already heard of Missoma. There's a reason why it's a go-to for those in the know. These pieces will instantly elevate even the simplest of looks.
Price range: £35-£6000
Return policy: Free 60-day returns
Shop Missoma:
A splash of colour to keep things fresh.
7. Best Affordable Luxe Jewellery Brand: Otiumberg
If your taste is more dainty, head over to Otiumberg. These will be pieces you will wear for years to come with literally every outfit in your repertoire. Cue simple studs and stackable rings...
Price range: £35-£900
Return policy: Free 14-day returns
Shop Otiumberg:
When in doubt, simple is always best.
8. Best High Street Jewellery Brand: Accessorize
This is one of the best of the bunch. Accessorize is an undisputed staple of the high street and online jewellery scene. In amongst the timeless, classic gems, you'll find striking costume and sterling silver pieces for £50 and under. Head to the new in sections for the latest and greatest.
Price range: £4-£26
Return policy: Free 30-day returns
Shop Accessorize:
So reminiscent of a vintage classic.
9. Best One-Stop Shop: Best Thomas Sabo
With a mix of pieces and price points, Thomas Sabo has become a go-to for those classic jewellery pieces—especially if you like silver jewellery. Not so much a lesser-known secret, but a good one to keep in your repertoire all the same.
Price range: £7-£1260
Return policy: Free 30-day returns
Shop Thomas Sabo:
So pretty and delicate.
10. Best Affordable Jewellery Brand Overall: Mejuri
The entire WWW team love Mejuri for modern classics, especially the rings and hoops. The croissant dome ring is a particular favourite.
Price range: £30-£3000
Return policy: Free 30-day returns
Shop Mejuri:
This shape is having a real moment.
11. Most Affordable: Orelia
I'm having a bit of an ear-cuff moment, and Orelia has the best selection right now—and at such an affordable price point! Most are under £20. I'm eyeing the wavy ear cuff in particular.
Price range: £15-£65
Return policy: Free 30-day returns
Shop Orelia:
This'll stand out even when layered amongst your other favourites.
12. Best Vintage-Inspired: Rachel Jackson
For classic designs and personalisable alphabet jewellery, take a look at Rachel Jackson London. I only discovered the brand recently, but I won't be forgetting it anytime soon.
Price range: £45-£145
Return policy: Free 30-day returns
Shop Rachel Jackson:
Sometimes, a simple statement piece is all you need.
13. Best Mixed Metal Jewellery Brand: Abbot Lyon
Abbot Lyon's pieces are so beautiful it's impossible to choose favourites. The creations feature a mix of classical and contemporary, so you can shop the exquisite jewellery that maximises on creativity.
Price range: £30-£100
Return policy: Free 100-day returns
Shop Abbot Lyon:
Chunkier pieces do so much without even trying.
14. Best Personalised: Edge of Ember
I love Edge of Ember for gorgeous, forever jewellery that doesn't break the bank. My favourites have to be the hoops, as well as the alphabet necklaces.
Price range: £40-£695
Return policy: Free 30-day returns
Shop Edge of Ember:
An everyday piece that's utterly extraordinary.
15. Best Art Deco Jewellery Brand: Roxanne Assoulin
Roxanne Assoulin's bright, creative pieces will bring the sunshine out whatever the weather. Since 2006 she has been designing mood-boosting jewellery with the kind of dedication and attention to detail that you can feel in every piece.
Price range: £45-£500
Return policy: Free 28-day returns via Net-a-Porter
Shop Roxanne Assoulin:
Fun but still classy.
16. Best Crystal Jewellery Brand: Crystal Haze Jewellery
For cute, fun-loving jewellery, there is truly no better place to turn than Crystal Haze. The nostaglia-fuelled designs ensure you're always in for a treat.
Price range: £70-£230
Return policy: Free 14-day returns via Harvey Nichols
Shop Crystal Haze Jewellery:
17. Estella Bartlett
Estella Bartlett creates playful yet sophisticated pieces, perfect for any occasion. A standout item is their beautiful beaded bracelets.
Price range: £10-£90
Return policy: Free 30-day returns via John Lewis
Shop Estella Bartlett:
Wear this alone or stacked beside other favourites.
18. Anni Lu
Helle Vestergaard Poulsen named her brand after her mother and daughter with the aim to create jewellery that reflects her love for international travel.
Price range: £40-£320
Return policy: Free 14-day returns via Harvey Nichols
Shop Anni Lu:
Sure to stand out in any jewellery collection.
19. Martha Calvo
For unique, one-of-a-kind jewellery, Martha Calvo is the brand to turn to.
Price range: £85-£310
Return policy: Free 28-day returns via Net-a-Porter
Shop Martha Calvo:
Such a pretty bracelet for yourself or to send as a gift.
20. Susan Caplan Vintage
Susan Caplan is known for its luxury vintage jewellery. Although prices can go up £4000, there are also plenty of affordable vintage pieces that you can invest in.
Price range: Prices start from £28
Return policy: Free 14-day returns via Harvey Nichols
Shop Susan Caplan Vintage:
There's no better way to up your ear game.
21. Oliver Bonas
Oliver Bonas may be known for its chic homeware, but the jewellery section is not to be missed in our opinion.
Price range: £10-£165
Return policy: Free 30-day returns
Shop Oliver Bonas:
A silhouette unlike any other.
22. Loren Stewart
Founded in L.A, Loren Stewart is inspired by 80's nostalgia. Think chunky earrings, necklaces and bracelets.
Price range: £60-£900
Return policy: Free 28-day returns via Net-a-Porter
Shop Loren Stewart:
Take it from us, silver earrings will never go out of style.
23. Kenneth Jay Lane
New York designer Kenneth Jay Lane launched his jewellery brand in 1963, creating items that can be easily taken from day to night.
Price range: £60-£420
Return policy: Free 14-day returns via Harvey Nichols
Shop Kenneth Jay Lane:
Heart jewellery will liven up any ensemble.
24. Tutti & Co
Tutti & Co puts sustainability at the forefront of their brand, using recycled brass as the basis of all of their jewellery.
Price range: £20-£115
Return policy: Free 30-day returns via John Lewis
Shop Tutti & Co:
These will look stunning with a crisp white shirt.
25. Aliita
Milan-based brand Aliita creates simple but effective jewellery that can be worn alone or stacked together to form unique looks.
Price range: Prices start at £95
Return policy: Free 30-day returns via MyTheresa
Shop Aliita:
The perfect way to let your jewellery do the talking.
26. Dinny Hall
London-based brand, Dinny Hall was founded in 1985 with the emphasis on unique designs.
Price range: Prices start at £65
Return policy: Free 14-day returns via Harvey Nichols
Shop Dinny Hall:
Simple, but extremely effective.
27. Jon Richard
Jon Richard creates elegant jewellery that's both affordable and timeless.
Price range: £12-£125
Return policy: Free 30-day returns via John Lewis
Shop Jon Richard:
This is such a cute gift for the loved ones in your life.
28. Sandralexandra
Spanish brand, Sandralexandra is based in London but still maintains it's cultural routes to create fun, playful jewellery pieces.
Price range: £36-£135
Return policy: Free 14-day returns via Harvey Nichols
Shop Sandralexandra:
So cute!
29. Jennifer Behr
Jennifer Behr make jewellery staples that are more like art. Timeless, versatile and extremely elegany, you won't regret investing in this brand.
Price range: £100-£500
Return policy: Free 30-day returns via MyTheresa
Shop Jennifer Behr:
Heirlooms in the making.
30. Jenny Bird
Jenny Bird's jewellery are the perfect mix of classic and on-trend. A particular standout is the two-toned choker that is sure to earn you all the compliments.
Price range: £90-£255
Return policy: Free 14-day returns via Harvey Nichols
Shop Jenny Bird:
Be prepared for compliments all day.
31. Laura Lombardi
Laura Lombardi manages to stay devoted to both sustainability and quality craftsmanship without being too expensive.
Price range: £75-£300
Return policy: Free 28-day returns via Net-a-Porter
Shop Laura Lombardi:
Designed to be worn and loved for years to come.
32. Olivia Burton
Olivia Burton is known for its expensive-looking watches, and the brand's jewellery collection is no different.
Price range: £40-£125
Return policy: Free 30-day returns via John Lewis
Shop Olivia Burton:
This feel so high-end.
33. Monsoon
Sister-brand to Accessorize, Monsoon's boho-inspired jewellery is both affordable and premium looking.
Price range: £75-£300
Return policy: Free 30-day returns
Shop Monsoon:
So on trend.
34. Astley Clarke
Astley Clarke is a British-based brand that focuses on refined yet unique jewellery that can be worn for any occasion.
Price range: £38 - £450
Return policy: Free 14-day returns via Selfridges
Shop Astley Clarke:
A piece as unique as you are.
35. V By Laura Vann
V by Laura Vann seamlessly blends classic staples with modern-day trends.
Price range: £40-£400
Return policy: Free 14-day returns via Selfridges
Shop V By Laura Vann:
Perfectly capturing the laid-back, 'high glamour' of the 1970s'.
