New Season, New Wardrobe, Same Budget: 33 Under-$100 H&M Fall Finds I'm Loving

affordable-hm-fall-basics-308932-1692371265832-main

(Image credit: H&M; Pictured: Sheer Rib-Knit Mock Turtleneck Top ($25))

I've got to admit something. Over the last few months, H&M has truly stepped up its game. While I've grown up loyally shopping at the retailer thanks to its incredible pricing and size inclusivity, I've found myself going back more often than not in the last few months. Although I'm exposed to a bevy of incredibly made, luxe fashion brands as an editor, there's something quite satisfying about heading to my local H&M and picking up a cute and wildly affordable head-to-toe look for the price of dinner for two. 

Now that fall is slowly turning around the corner and I'm purging my closet of things I should have donated years ago, I stopped by H&M to stroll through its basics section and stock up on must-have essentials. While looking at the selection of runway-approved new arrivals and rich-looking basics, I was honestly shocked. Lucky for you, I don't gatekeep, and after seeing the below items in the store, I ran home to find them online and share them with you. You can thank me later!

Below, shop H&M's luxe-looking fall arrivals and timeless basics, all while keeping in line with a $100 budget. 

Explore More:
Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)