There's a Reason Why Fashion Editors Love H&M—Expensive-Looking Items Like These

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(Image credit: H&M)

The fashion editors here at Who What Wear gravitate toward H&M for wardrobe staples and trendier finds. First of all, the assortment consistently runs the gamut with a variety of options. But the other primary reason it's a favorite is because many of the pieces look so expensive but often ring in under $100. Actually, in many cases, the items cost under $50.

Below, you'll find an edit of the expensive-looking items fashion people love from H&M right now. You'll notice everything from chic fall pieces like cozy knits and outerwear along with elevated basics and gorgeous footwear silhouettes. Keep scrolling for all of that and more.

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Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.