The fashion editors here at Who What Wear gravitate toward H&M for wardrobe staples and trendier finds. First of all, the assortment consistently runs the gamut with a variety of options. But the other primary reason it's a favorite is because many of the pieces look so expensive but often ring in under $100. Actually, in many cases, the items cost under $50.
Below, you'll find an edit of the expensive-looking items fashion people love from H&M right now. You'll notice everything from chic fall pieces like cozy knits and outerwear along with elevated basics and gorgeous footwear silhouettes. Keep scrolling for all of that and more.
I'd never guess this shirt was $27.
A flawless coat.
You'll get so much wear out of this sweater.
The texture!
Simple yet striking.
A wardrobe staple.
A good belt is a must.
It's the sleeves here.
Dress this blazer up or down.
Of-the-moment cut.
Pretty denim skirt.
Cute cardi.
Ballet flats are an essential.
Satin makes everything look expensive.
Nice wash.
Shacket weather is coming.
The cropped cut is cool.
Adore a striped knit.
Sleek.
Love this sweater teamed with a skirt.
Elegant.
Picture these boots with your favorite dress.
Beautiful.
Another standout shacket.
Cozy and chic.
You just may want to live in this sweater.
Just a really good jersey top.
Stunning.
These jeans look designer.
Look at that tapered waist!
Fun with the knot detail.
One more excellent pair of jeans to round out the list.
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Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
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I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
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6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
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I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
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The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
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I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
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These New $25 H&M Shoes Are as Chic as the $700 Designer Pair I WantI bet they'll sell out before April 1.
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This $45 Waisted Cardigan From H&M Is a Compliment MachineEvery elegant person needs one.
