The fashion editors here at Who What Wear gravitate toward H&M for wardrobe staples and trendier finds. First of all, the assortment consistently runs the gamut with a variety of options. But the other primary reason it's a favorite is because many of the pieces look so expensive but often ring in under $100. Actually, in many cases, the items cost under $50.
Below, you'll find an edit of the expensive-looking items fashion people love from H&M right now. You'll notice everything from chic fall pieces like cozy knits and outerwear along with elevated basics and gorgeous footwear silhouettes. Keep scrolling for all of that and more.
I'd never guess this shirt was $27.
A flawless coat.
You'll get so much wear out of this sweater.
The texture!
Simple yet striking.
A wardrobe staple.
A good belt is a must.
It's the sleeves here.
Dress this blazer up or down.
Of-the-moment cut.
Pretty denim skirt.
Cute cardi.
Ballet flats are an essential.
Satin makes everything look expensive.
Nice wash.
Shacket weather is coming.
The cropped cut is cool.
Adore a striped knit.
Sleek.
Love this sweater teamed with a skirt.
Elegant.
Picture these boots with your favorite dress.
Beautiful.
Another standout shacket.
Cozy and chic.
You just may want to live in this sweater.
Just a really good jersey top.
Stunning.
These jeans look designer.
Look at that tapered waist!
Fun with the knot detail.
One more excellent pair of jeans to round out the list.
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It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to CartThey'll go fast.
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30 Staples From H&M, Free People, and Mango That Are Easy, Chic, and CoolWinter dressing at its best.
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Romantic Lace! '80s Leather! H&M Studio's Holiday Drop Has 2025's Most Anticipated TrendsSee Amelia Gray's handpicked edit.
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The Cyber Monday Sales Are Here—This Is Everything I'm Loving From Madewell, Revolve, and H&MDon't sleep on these discounts.
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I Just Found the Perfect $20 Alt for Kaia Gerber's Chic French-Girl FlatsHurry—they're selling quickly.
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The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew ItemsDon't hesitate.
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30 Incredibly Chic Finds I Regret Not Buying This Week From Nordstrom, H&M, and ZaraSo many gems. So little time.
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The $55 H&M Bag I'm Buying Instead of The Row's MargauxAt least while I save up.
