It Seems Like Each and Every Celebrity Is Shopping These Under-$550 Bag Brands

You know what they say: Money doesn't buy class. When you have as much class as these celebrities, you honestly don't need a designer bag to prove yourself for any sales associate or business opportunity. The It girls of this world have proven that style is all about taking risks and having fun, and I like to have fun with a fashion-forward bag on my arm.
While I've loved finding designer bags that are worth splurging on throughout the years, I have decided that a more affordable option is the move when it comes to a good night out with my friends. I don't like worrying about my bag getting spilled on or lost on a night out. That's why I love that the majority of my bag collection is composed of mid-priced bags that have the celebrity stamp of approval. From new faces like Aupen to industry classics like Brandon Blackwood, these are the under-$550 that you simply need to know about.
1. Aupen
What do Kylie Jenner, Selena Gomez, and Taylor Swift have in common? This bag. Aupen is the bag brand that has quickly taken over every celebrity closet, and with the price point remaining under $500, this is a win for fashion people.
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2. Dragon Diffusion
Every low-key person in New York City seems to own a Dragon Diffusion bag these days. I can barely leave my apartment without spotting one in the West Village and feeling immediately influenced. This brand has been sitting in my cart for a while now, and I just might check out soon.
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3. Brandon Blackwood
Brandon Blackwood really isn't going anywhere, and Beyoncé herself can vouch for that. She has been wearing his designs on her massive world tour while I simultaneously sport them from home. These are the bags for everyone's closet.
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4. Puppets and Puppets
If you're looking to embrace "camp" in its fullest form, then you need to know about Puppets and Puppets. The brand's infamous Cookie Bag has taken over the street style scene lightning fast, and there's more to come.
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5. Little Liffner
If you like minimal, logo-free bags that will have people asking where you got them from, you should know about Little Liffner. Its sculptural designs are breathtaking.
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Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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