If Chanel Is Your Goal Aesthetic, Try These 10 Affordable Brands
Ask anyone with an eye for fashion to name their favorite brands, and as they list everyone from Reformation to Jean Paul Gaultier, they'll find a way to slip Chanel in there. The brand speaks a secret language in which we're all trying to become fluent. As it's known for strategic stylistic choices like tweed and color-blocking, many of the brand's designs are instantly recognizable. I recently met a woman wearing a Chanel tweed jacket that was so effortlessly pinned off the shoulders that I fell madly in love with her ensemble and could barely maintain eye contact. The brand's clothing speaks for itself.
In my dream world, I'd wear nothing but Chanel. However, we've got to be realistic. I'm still in my 20s and working on building out my savings account before I get into the habit of seriously splurging on designers. So in the meantime, I'll be shopping these 10 brands to get the Chanel look.
1. Maje
If you own a piece from Maje, you know that the quality is simply outstanding. For Chanel-worthy quality at a friendlier price, I have to recommend this French brand. You'll find tweed and lots of pretty buttons.
Shop the brand:
This is the only cardigan I want to buy this year.
2. Reformation
Reformation has never failed me. Every item on the menu is irresistibly chic, and scrolling through its new arrivals brings joy to me every day. When people ask me if what I'm wearing is designer, I say, "No, but it sure looks like Chanel."
Shop the brand:
3. The Line by K
In the ready-to-wear category, Chanel is known for its knits, and The Line by K has quite a few pieces that will make you think of them. The brand's minimalist and elegant silhouettes are definitely Chanel-worthy.
Shop the brand:
4. Musier
French brands tend to take after Chanel, and Musier is no exception. Its collection of lightweight cardigans and knit dresses would win over any Chanel collector.
Shop the brand:
5. Zara
We all are likely familiar with Zara, but did you know if you search the site well, you can find Chanel-inspired pieces with ease? Its collection of tailored workwear and tweed jackets rivals them all.
Shop the brand:
6. Sandro
Sandro is yet another French brand that I've sworn by for years. The quality is unmatched, and every item feels like a wearable statement piece. Chanel lovers are always shopping this brand.
Shop the brand:
7. J.Crew
It might surprise you when I name J.Crew as a brand to shop when looking for the Chanel look, but if you take a closer look at its new pieces, you'll certainly agree with me.
Shop the brand:
8. & Other Stories
Of the high-street retailers, & Other Stories is definitely a cut above the rest. Don't overlook its elevated pieces.
Shop the brand:
9. Dissh
Dissh is one of my latest discoveries, and I've been telling all of my friends about it. The site consists of luxe wardrobe staples that are elevated and so good for styling.
Shop the brand:
10. Lioness
Lioness may be known for its trendy and Instagrammable moments, but its collection of strong staples is what makes the brand a forever name in my closet. You won't regret buying into it.
Shop the brand:
Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, trying the latest fitness craze in New York City, or exploring luxury vintage boutiques.
-
9 Trends Set to Define Spring 2025 Fashion
What to know from the spring/summer 2025 runways.
By Eliza Huber
-
Tweed, Chiffon, and Riley Keough on a Swing in the Grand Palais: This Is S/S 25 Chanel
Feast your eyes.
By Eliza Huber
-
Chanel's Loafers Are the Ultimate Luxury—Here's Why the Fashion Set Think They're Worth It
The dream.
By Elinor Block
-
Lily-Rose Depp Wore Every French Woman's Favorite Flats With This Easy Dress Trend
My new summer uniform—secured.
By Eliza Huber
-
Bows! Tweed! Skirt Suits! Chanel Reimagines Classic House Codes at Couture Show
The first collection after Virginie Viard's departure.
By Kristen Nichols
-
Christy Turlington Wore the Jacket Trend That Will Always Make Jeans Look Elegant
A timeless choice.
By Eliza Huber
-
6 Future Heirlooms That Are Guaranteed to Impress for Decades to Come
These are what I call worthy investments.
By Eliza Huber
-
Lily-Rose Depp Just Combined 3 Different Y2K Trends in a Single Red Carpet Outfit
Party like it's 1999.
By Drew Elovitz