If Chanel Is Your Goal Aesthetic, Try These 10 Affordable Brands

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(Image credit: @christietyler)

Ask anyone with an eye for fashion to name their favorite brands, and as they list everyone from Reformation to Jean Paul Gaultier, they'll find a way to slip Chanel in there. The brand speaks a secret language in which we're all trying to become fluent. As it's known for strategic stylistic choices like tweed and color-blocking, many of the brand's designs are instantly recognizable. I recently met a woman wearing a Chanel tweed jacket that was so effortlessly pinned off the shoulders that I fell madly in love with her ensemble and could barely maintain eye contact. The brand's clothing speaks for itself. 

In my dream world, I'd wear nothing but Chanel. However, we've got to be realistic. I'm still in my 20s and working on building out my savings account before I get into the habit of seriously splurging on designers. So in the meantime, I'll be shopping these 10 brands to get the Chanel look.

1. Maje

If you own a piece from Maje, you know that the quality is simply outstanding. For Chanel-worthy quality at a friendlier price, I have to recommend this French brand. You'll find tweed and lots of pretty buttons.

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2. Reformation

Reformation has never failed me. Every item on the menu is irresistibly chic, and scrolling through its new arrivals brings joy to me every day. When people ask me if what I'm wearing is designer, I say, "No, but it sure looks like Chanel."

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3. The Line by K

In the ready-to-wear category, Chanel is known for its knits, and The Line by K has quite a few pieces that will make you think of them. The brand's minimalist and elegant silhouettes are definitely Chanel-worthy.

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4. Musier

French brands tend to take after Chanel, and Musier is no exception. Its collection of lightweight cardigans and knit dresses would win over any Chanel collector. 

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5. Zara

We all are likely familiar with Zara, but did you know if you search the site well, you can find Chanel-inspired pieces with ease? Its collection of tailored workwear and tweed jackets rivals them all.

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6. Sandro

Sandro is yet another French brand that I've sworn by for years. The quality is unmatched, and every item feels like a wearable statement piece. Chanel lovers are always shopping this brand.

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7. J.Crew

It might surprise you when I name J.Crew as a brand to shop when looking for the Chanel look, but if you take a closer look at its new pieces, you'll certainly agree with me.

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Of the high-street retailers, & Other Stories is definitely a cut above the rest. Don't overlook its elevated pieces.

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9. Dissh

Dissh is one of my latest discoveries, and I've been telling all of my friends about it. The site consists of luxe wardrobe staples that are elevated and so good for styling.

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10. Lioness

Lioness may be known for its trendy and Instagrammable moments, but its collection of strong staples is what makes the brand a forever name in my closet. You won't regret buying into it.

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.