Most of us are already well aware of fast-fashion brands such as Zara, H&M, and Forever21 for go-to affordably chic picks. But what about the under-the-radar brands that offer unique and cool designs (that all your friends aren’t likely to be wearing) and moreover, come with an affordable price tag? It can take a lot of scouring the net to find said brands, but luckily we’ve done all the hard work for you and have unearthed some ultra-chic options (hiding at some of our favorite retailers, no less!) that are stylish, affordable, and for the most part, undiscovered. Scroll below for 17 crazy-affordable brands you never knew about until now.
Wayf
Ruffles and flutter sleeves add the prettiest touch to this coral floral frock.Available in sizes XS to XXL.
Nothing exudes the sunny season quite like a gingham print.Available in sizes M to L.
I wore this to a wedding last week and received endless compliments. Perfect for all your summer soirées.Available in sizes XS to S.
Pixie Market
Amp up any outfit with pretty petal drop earrings.
Go bright and bold in vibrant yellow mules. Available in sizes 6 to 8.
Pair a vintage-inspired blouse with high-waisted pants or shorts this season.Available in size S.
Time to take on the beaded bag trend.
Boden
A ditsy floral wrap dress will take you from day to night in style.Available in sizes 2 to 18.
Chimi
Quality, trendy, and affordable.
Stradivarius
The leopard print is here to stay from summer to fall.Available in sizes S to L.
We can’t believe the price of this chic and sophisticated button-front dress.Available in sizes M to L.
Budget-friendly frames that are fashion girl–approved.
Pair these stunners with sleek cropped white jeans.Available in sizes EU35 to EU41.
Shashi
Stack your wrist with this season’s rainbow colored jewelry.
Seashell pieces are everywhere this summer. Layer this necklace over your other pendants for a statement look.
New Look
High-waisted denim shorts are a summer staple.Available in sizes 0 to 14.
Poolside-chic.Available in sizes 2 to 12.
Your date night top, found for under $25.Available in sizes 0 to 12.
English Factory
Scoop up this smocked jumpsuit while it’s still on sale.Available in sizes S to L.
Raye
Add some oomph to outfit.Available in sizes 5.5 to 10.
The Fifth Label
Stripes for summer? You bet.Available in sizes M.
Wear with a blazer to work or with slides on the weekend.Available in sizes XXS to L.
Loéil
Try the transparent trend with a unique clear plastic belt.
No one will guess this skirt is under $100.Available in one size.
Add an artsy touch to a simple white tee.
Everyone will be asking where this is from.
Bershka
Wear all day every day.Available in sizes 4 to 10.
Follow in the footsteps of your favorite fashion muses and sling a simple net market bag over your shoulders for a cool-girl look.
Storets
Contemporary-cool.Available in size S.
Trade your leather purse for summer’s must-have straw bag instead.
Warehouse
Easy and effortless. Available in sizes 2 to 14.
Just tuck a simple white tee into these retro-chic jeans for your easiest look yet.Available in sizes 2 to 14.
Cool and cost-effective.
Astr the Label
Perfect for daytime parties.Available in sizes S to L.
Faithfull the Brand
A strapless silhouette to soak up the sun.Available in size L.
Is this not an idyllic sundress?Available in sizes XS to L.
Who What Wear
Pretty pastels for under $25. Insert dancing emoji here.Available in sizes X to 4X.
These luxe-looking sandals are selling out fast.Available in sizes 6 to 11.
Up next are the brands that should be on every fashion maven’s radar.
