6 Aesthetic-Inspired Hair Trends You're Going to Want to Copy ASAP
If you spend any time scrolling through Instagram or Tik Tok, you may have noticed that many people on the internet have curated a certain aesthetic for themselves. There are so many different directions you can go in when choosing an aesthetic—you can lean into Y2K vibes, channel the world of academia, or even try to make yourself look ethereal.
Of course, you absolutely don't need to follow an aesthetic for yourself. You can mix and match as you please. But if you are trying to fit a certain aesthetic, there are plenty of options to consider.
Below, I've rounded up some of the most popular aesthetic trends on the internet right now, from E-girl to normcore. I've matched the best hair trends to each aesthetic so you can truly embody the look from head to toe.
E-Girl
The E-girl aesthetic is about being plugged in. Think of E-girls as having anime-inspired looks that are derived from spending lots of time online. E-girls are known for vibrant hair and graphic eye makeup in bold colors.
The hair trend for you: vibrant colors
If you want to embrace the E-girl aesthetic, bright hair is the way to go. Opt for a color-depositing conditioner to keep things more subtle, or go for a dye if you want more of a wow factor.
Normcore
Normcore is exactly what it sounds like—embracing normal, unassuming looks. People embracing normcore opt for neutral colors, baseball hats, and dad jeans.
The hair trend for you: low ponytail with a baseball cap
Don't put too much thought into this one. Just sweep back your hair into a low pony and top it with a worn-in baseball hat.
Soft Girl
If you want to go for a soft-girl aesthetic, you'll want to opt for hyper-feminine and cutesy clothes and accessories. Think tons of pastel hues in soft colors like baby pink, lilac, and sky blue.
The hair trend for you: loose waves
Go for loose, blowout-style waves to accentuate your soft aesthetic.
Academia
Academia-influenced styles that might feel at home on a college campus are taking over. There are tons of different subcategories to this look, like dark academia, light academia, or art academia. But the main aesthetic stays the same—relaxed, cozy, and preppy.
The hair trend for you: practical low bun
Low buns are a big trend this year, and they happen to pair perfectly with an academia-inspired look.
Euphoria Baddie
Euphoria has basically taken over the culture at this point, even inspiring an entire aesthetic. Think Y2K-influenced looks with tons of glitter and amped-up drama.
The hair trend for you: slicked-back strands
Slicked-back strands look sleek and require minimal effort. We think Maddy would approve.
Cottagecore
You've probably heard of cottagecore before, and it's no surprise. At this point, it's basically a lifestyle. Cottagecore is all about embracing nature and romanticizing an agricultural lifestyle.
The hair trend for you: natural texture
No matter what your natural texture is, cottagecore is all about embracing it. If you have curly hair, go for a curl cream or gel, and if your hair is naturally straighter, opt for an air-dry cream.
Next, Emma Brooks Told Me Her Best-Kept Secret for Weightless, Damage-Free Hair
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
-
Help—Kendall Jenner's Brand-New Tucked Bob Is All I Can Think About RN
Talk about winter hair inspo.
By Jamie Schneider
-
From Molasses Auburn to Barbie Bangs—These Are the Only Hair Trends That Matter This Winter
Sydney Sweeney's and Jennifer Aniston's stylists say so!
By Jamie Schneider
-
People Tell Me My Hair Gives "'70s Cool Girl," and It's Thanks to These 15 Essentials
After much trial and error, I found the heroes.
By Jamie Schneider
-
I've Tried Hundreds of Amazon Beauty Items—Here Are My 3 Unequivocal Favorites
From a French lash serum to a TikTok-viral collagen mask.
By Kaitlyn McLintock
-
I'm Already Thinking About Holiday Hair Trends, so I Asked a Fashion Designer to Give Me Inspo
The result is swoon-worthy.
By Jamie Schneider
-
Brooke Shields Just Taught Me Her Genius Tip for Reviving a 4-Day Blowout
The secret to supermodel hair.
By Jamie Schneider
-
Crème Brûlée Blonde! Nineties Bobs! Fiery Red! The 13 Most Major Fall Hair Trends
According to five expert hairstylists.
By Kaitlyn McLintock
-
Per Alice + Olivia, "Romantic Parisian" Hair Will Be Everywhere This Year
Here's the exclusive first look.
By Jamie Schneider