I'm Calling It—This Abercrombie Dress Will Be TikTok's Next Viral Sensation

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(Image credit: Abercrombie and Fitch)

If you've taken even one scroll through TikTok, you'll know all too well that Abercrombie is having a moment. First, its jeans went viral for their impeccable fit and vintage-inspired look. Then, a corset-style princess dress blew up and subsequently sold out. (Once you see it, you'll understand why.) But the saga isn't ending there. 

With plenty of TikTok fans—myself included—who missed out on Abercrombie's last internet-famous dress now looking for a replacement, the brand stocked up on its other shockingly pretty options, and one stands out as the clear favorite. Introducing the Keyhole Slip Maxi Dress, an all-occasions dress that features elevated contrast piping around its keyhole neckline and comes in three colors—baby blue, black, and a rich brown. Making it even more desirable, the dress is currently on sale as part of Abercrombie's Semi-Annual Denim Event, which is advertising 30% off denim and 25% off everything else. 

With all that going for this $68 dress (temporarily down from $90), there's no doubt that it'll be completely TikTok famous. Before it gets there, thus making it impossible to buy, shop all three colors below. 

Shop more incredible and marked-down Abercrombie finds:

Next up: This $88 Abercrombie Dress Went Viral on TikTok Thanks to a Chic 61-Year-Old

Senior Fashion Editor

Eliza Huber is a New York-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 after almost four years on the fashion team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring The RealReal for discounted Prada.