Fall Is Coming: 99 Under-$99 Items That Are Already Occupying My Brain

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(Image credit: Courtesy of H&M; J.Crew; Shopbop)

We've officially hit August, and fall dressing is slowly approaching. As retailers push out their new seasonal items, there's a plethora of pieces to sift through, from chunky knits to blazers galore. I figured you might need assistance sorting through the shopping void, so I spent a few hours finding the best pre-fall picks. Looking for a blazer that checks all your boxes? I've got you covered. Booked a weekend trip to see the foliage and now want cozy but affordable accessories to pack? Check! Desperate for chic yet transitional-weather-friendly basics? You've come to the right place. Did I also mention that everything in this roundup is under $99?

Regardless of what you're looking for, I've got 99 products priced under $99 for you to peruse, and all are editor-approved and curated for the season ahead. I couldn't help but share some of my finds with my fellow editors during my search, and they were quick to click the add-to-cart button, FYI. I'll keep this short because I don't want to keep you from the finds below. Keep scrolling to get started shopping these picks before they inevitably sell out.

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.