These Jeans Clean Your Phone When You Put It in Your Pocket

last updated 14 August 2019

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"This is not just a piece of apparel; this jean is a utility,"—a denim description you definitely don't hear every day, which is why when we caught wind of what we are calling "smart jeans," we had to do a deeper dive. The beloved denim brand 3x1 teamed up with Joe Doucet, an award-winning and internationally renowned industrial designer, to design a pair of jeans for the 21st century. Brace yourself—the features of these jeans are truly mind-blowing.

The brand tells us that the 3x1 | Joe Doucet jeans employ "simple yet impactful finishes: microfiber pockets to clean and protect one's devices, a slightly larger coin pocket to accommodate credit cards lined with RFID-blocking fabric, and a 3M singular reflective black eight-inch strip that runs down the center back leg for extreme reflection while commuting in low light. Crafted in a 12-ounce stretch selvage denim from Kurabo (Japan), the jean is not only beautiful but also extremely comfortable." So let's get this straight—these jeans clean your phone every time you put it in your pocket, protect your identity from being stolen, and can basically help save your life? I don't know about you, but smart jeans are the denim trend I'm looking forward to in the coming years. Go on to learn more about this new denim launch and to shop the innovative jeans for yourself.

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"Microfiber: The unofficial home for your pocket-size devices, the front pockets have been slightly reshaped and lined with a microfiber fabric for a fresh clean upon removal for your device."

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"RFID Blocking: The 'coin pocket' or watch pocket is no longer rendered obsolete; by slightly increasing the size of this all-but-forgotten pocket, it will now hold your credit card along with your various other cards. Lined with Radio Frequency Identification (RFID)–blocking fabric, this pocket detail protects you and your information."

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"3M Reflective Stripe: Upon cuffing, a singular reflective black eight-inch strip runs down the center of your jeans' back legs for extreme reflection while commuting in low light."

3x1

Joe Doucet

Available in sizes 24 to 29.

"XX70: This raw 12-ounce stretch selvage denim from Kurabo (Japan) will wear in beautifully over time, molding to the body and whiskering and fading uniquely per the wearer. Each moment lived in throughout the day will contribute to the jeans' stretch and indigo fade."

Next up, see what the founder of 3x1 has to say about every denim style you should know. Consider this your denim Bible.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.