Thanks, TikTok: These Are the Items That Went Viral in 2022

It's no secret that in the past few years, TikTok has blown up as the top social media app for discovering trends and finding enjoyable content. It's become a powerful force in the beauty and fashion industries, constantly putting new products to the test with millions watching. With the algorithm giving everybody—not just those with a large number of followers—a space on the For You page to share product recommendations, it's changed the way people are shopping. 

The app has a massive amount of pull on consumers, and many product gems have made it to "viral" status this year. Some we already love here at Who What Wear, and they ended up quickly making it to the masses, and some were even new and intrigued us editors just the same. Hundreds of products have gone viral on TikTok's algorithm in 2022, but below, I rounded up the 30 worth the hype. 

Next, I Thought I Banished These 6 Jewelry Trends, But They're Surging Again 

Explore More:
Associate Fashion Editor

After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.