Cue the Nostalgia: These 4 Jewelry Brands Are Bringing the 2000s Back

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(Image credit: Courtesy of Notte Jewelry, La Manso, and Eliou)

Y2K style has quickly been making its way back to the 2021 fashion scene with one trend after the other. While the '90s brought back minimalism, the 2000s bring neon colors, funky prints, and the controversial low-rise waist. If those seem a little too out-there for you to try out, why not start with accessories? The fun jewelry that you're seeing all over your social media feeds lately is like the pieces you would've bought at Claire's or Limited Too but so much more elevated. 

While there's a variety of jewelry all over the market, I rounded up the top-selling brands that are doing the best at leading the nostalgic trends. Among the selection. below you'll find pieces that are not at all subtle but will immediately boost anyone's mood. Keep scrolling to see (and shop) the fashion set's favorite jewelry brands right now. 

Notte Jewelry

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(Image credit: @brooklyngallagher)

Founder Jessica Tse is a former accessories director, so she knows her way around fashion-forward jewelry. Each piece from Notte is made by hand and incorporates fun and whimsical–from smiley face earrings to red chili necklaces.

La Manso

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(Image credit: @DEVONLEECARLSON)

Are you really on Instagram if you haven't seen these colorful rings on your feed? From the hands of your favorite NYC influencers to celebrities like Bella Hadid and Dua Lipa, this brand is hard to miss. 

BonBon Whims Club

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(Image credit: @thebonbonwhimsclub)

"Bonbon" means candy in French, and Whims is short for whimsical, and those are exactly the vibes these Y2K-inspired pieces will give. From candy-colored rings to bottle-cap earrings, there's plenty of fun options in this brand's offering.

Eliou

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(Image credit: @fiahamelijnck)

Eliou meets the lines of traditional and contemporary, creating pieces that combine rainbow and letter beads with elevated elements like pearls and gold.

Pina

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(Image credit: @pinajewels_)

 Pina is based out of Cape Town and is known for its colorful daisy earrings which carried success on the local market and are now sold exclusively at Moda Operandi. 

Mon Cher Moi

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(Image credit: @kyliejenner )

I first saw girls donning these joyful rings on my TikTok feed, and had to know the details. Mon Cher Moi brings a touch of bold to your outfit with dainty hand-glazed jewelry. Whenever they stock they sell out almost immediately, so make sure to check out their latest stock while pieces are still available.

Next, I Stopped Wearing Jewelry During Quarantine—Here's How I Got My Sparkle Back

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.