These 26 New Zara Finds Are Future Best Sellers—Guaranteed

A model wearing a cream-and-brown faux fur animal print coat from Zara.

(Image credit: Zara; Pictured: Zara Faux Fur Animal Print Coat ($259))

Predicting what will and won't sell out from any particular brand, season, or drop isn't something that one does and succeeds at without practice. I've been putting in the work to build my prediction muscles for at least a decade. Now, after plenty of trial and error and many successful forecasts, I'd call my bets around 99.99% accurate—give or take a rogue skirt or pair of shoes. That percentage shoots straight up to 100% when Zara enters the chat.

I've been a Zara devotee for years, checking the app religiously and the website even more. Obviously, I've bought things too—some good and some not so good. With all of this experience, I've figured out exactly the product lines that look good online and arrive just as good on my doorstep. I know the types of photography that mean a product is of higher quality and avoid any items not shot in that style. It's taken me a long time, but at this point, I'm well past 10,000 hours and, as such, have officially reached Zara expert status. That's a long-winded way of explaining how I know the 26 items below are future best sellers. In other words, they're going to sell out fast.

This post was published at an earlier date and has since been updated.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.