Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Julia Garner Is Perfecting the Complex Woman
The award-winning actress is giving us the performances of a lifetime.
By Anna LaPlaca
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9 J.Crew Basics I Bought Immediately After Seeing These Elegant Outfits
Consider me inspired to shop.
By Allyson Payer
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I Was Solidly Team Anti-Heels Until I Saw These 32 Chic Sub-$100 Pairs
We're talking five stars.
By Ana Escalante
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The Most Photogenic Trends Right Now, According to Street Style Photogs
Experts know best.
By Erin Fitzpatrick
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I’m A Plus-Size Shopping Expert—34 Anthropologie, Eloquii, and H&M Clothes That Are So Elevated
It's giving.
By Chichi Offor
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33 Gorgeous Nordstrom Items I’m Eyeing For a 2025 Closet Refresh
Time to give my closet a facelift.
By Chichi Offor
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My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)
At least, I look rich.
By Eliza Huber
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These 4 Winter Shoe Trends Are Out, and These 4 Are In—That's All
One of each, please.
By Aemilia Madden
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This Cold-Weather Brand Deserves a Spot on Your Ski-Trip Packing List
Sponsor Content Created With The North Face
Hit the slopes in style.
By Kaitlin Clapinski
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5 Simple, Anti-Trend Outfits Everyone Will Wear This Winter
Sometimes, easy outfits really are the best.
By Nikki Chwatt
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The Khaite Cardigan *Still* Lives in My Head Rent-Free—31 More Affordable Alts
I've scoured the web for every alternative available.
By Sierra Mayhew
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The 7 Designer Bags That Everyone Will Still Be Talking About in 2026
Cult-favorite carryalls.
By Anna LaPlaca
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25 Under-$25 Basics That Will Become Part of Your Everyday Wardrobe
From basic white tees to straight-leg jeans.
By Judith Jones
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I Thought I Hated Skinny Jeans, But These 5 Shoe Styles Make Them Feel Cool Again
My redemption plan? Shoes.
By Michelle Scanga
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Hailey and Kendall Just Wore the "Dated" Shoe Trend New Yorkers Actually Wear All the Time
I need a pair ASAP.
By Nikki Chwatt
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Kaia Gerber Just Wore the Shoes That Always Look Good With Straight-Leg Jeans
Gigi Hadid is a fan, too.
By Nikki Chwatt
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No Offense to Sneakers, But These Boots Are a Far Chicer Match for Leggings
The elegant choice.
By Eliza Huber
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Celebs Always Wear These 8 Shoes With Straight-Leg Jeans
Including Dakota Johnson, Katie Holmes, and Ayo Edebiri.
By Erin Fitzpatrick
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I'm a Shopping Director—These Pieces Are Fantastic Gift Ideas for Valentine's Day
Beautiful selects ahead.
By Bobby Schuessler
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My Friend Asked for Chic Clothing Ideas—I Sent These Items From Revolve, Nordstrom, and Shopbop
Coats, sweaters, jeans, and more.
By Bobby Schuessler
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5 Simple Outfit Ideas I'm Recommending to Everyone in 2025
Easy and chic.
By Bobby Schuessler
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Sho 29 of This Week's Best New Arrivals
Prepare to be slightly overwhelmed.
By Nicole Akhtarzad Eshaghpour
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Goodbye Chunky Sweaters—This Sleek, Tom Ford Gucci–Esque Alt Is Here to Stay
Hot.
By Eliza Huber
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Scandi Girls are All About These 6 Minimalist Coat Trends This Winter
Even in sub-zero temps.
By Ana Escalante
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The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the Internet
The best of the best.
By Indya Brown
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I Own Over 100 Bikinis—These Are the 10 I Wear Over and Over Again (And Why)
True life: I collect bikinis.
By Michelle Scanga
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30 Key Pieces I'm Buying First in 2025
A running shopping list I plan to return to throughout the year.
By Kristen Nichols
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These 8 Handbag Trends Are Future Classics
Stop falling for trends.
By Eliza Huber
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The Pretty 2025 Color Trend That'll Dethrone Burgundy Just Got a Major Endorsement
A celebrity endorsement, that is.
By Allyson Payer
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I Did a Massive Amazon Deep Dive—24 Chic Under-$50 Items I'm Telling Everyone About
Because budgeting can be easy *and* cute.
By Grace O'Connell Joshua