It's Here! See the First Lookbook for Our Target Collection

last updated 13 August 2019

Back in October, we announced the special news about our upcoming partnership with Target, and today we’re very excited to share the lookbook with you!

To launch our collection, we’re giving you key wardrobe builders, like a drapey trench, a faux-leather moto jacket, and the perfect mid-wash jeans. We also included of-the-moment pieces for you to experiment with—think a lace-up tee and culottes. Oh, and we didn’t forget you’ll need elevated accessories to tie your ensembles together, which explains the stylish selection of bags (this editor personally can’t wait to get her hands on that circle version!).

We worked with some really great fabrics to keep your outfit looking expensive (textured cottons, guipure lace, and linen jersey, to name a few) and incorporated eye-grabbing prints and colors, all inspired by street style from around the world.

You can start shopping come January 31 (sizes 2 to 26, all under $50), but in the meantime scroll down to see the lookbook! You can also take a peek at stylish influencers Lily Kwong, Zanita Whittington, and Gala Gonzales wearing the collection for ideas on how you can style it!

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620363-1452626261

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620364-1452626261

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620366-1452626261

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620369-1452626262

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620371-1452626262

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620365-1452626261

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620367-1452626262

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620372-1452626263

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620368-1452626262

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620370-1452626262

its-here-see-the-first-lookbook-for-our-target-collection-1653334-1455167472

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620373-1452626263

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620375-1452626264

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620377-1452626264

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620374-1452626263

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620376-1452626264

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620378-1452626264

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620379-1452626264

its-here-see-the-very-first-lookbook-for-who-what-wears-target-collection-1620380-1452626265

So what do you think? Tell us all of your thoughts in the comments below!

Explore More:

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)