The Best Times of Year to Buy Clothing for Less
Is it just us, or does scoring a great piece for a ridiculously affordable price also make you feel weirdly victorious? It’s that feeling of somehow cheating the system or being let in on an insider secret. It’s the reason why we always take the time to tell you about the latest sales from our favorite stores and sites—both online and IRL—and why we never hesitate to share our favorite places to find affordable items.
Today, though, we’re taking the guessing out of it to bring you our ultimate guide on which items to buy to maximize your savings while minimizing the time and research that goes into hunting down sales and clipping coupons. We devised this handy guide detailing the most opportune times to buy certain items. Not only will it make you feel like a delightfully savvy shopper, but you’ll also save a pretty penny too. Ahead, discover the best time to buy these 14 fashion items on sale.
January: Suits
Since January is considered a slow month for suit sales, retailers lower prices to boost business.
Featured: Etro Crepe Blazer and Cropped Stretch-Crepe Straight-Leg Pants
Shop our suit pick:
Shop the matching Remain Birger Christensen Tapered Pants ($230).
February: Jewelry
Whether or not you have a special someone on Valentine’s Day, you can still make off like a bandit thanks to the jewelry promotions pegged to the holiday.
Featured: Stella McCartney Gold-Tone Heart Pendant Necklace
Shop our bracelet pick:
March: Luggage
Come spring, you’re likely to find suitcases on sale, making it a great time to snag a new carry-on.
Featured: T. Anthony Medium Structured Suitcase
Shop our luggage pick:
April: Raincoats
Retailers take the phrase, "April showers bring May flowers” seriously by stocking up on raincoats, yet making sure they’re priced to move since there’s a limited time to get rid of them before sunny May rolls around.
Featured: Valentino R.E.D. Clear Petunia Raincoat
Shop our raincoat pick:
April/May: Thrift and Consignment
You have spring cleaning to credit for the influx of gems to be found at thrift and consignment stores during these two months.
Featured: Tamara Mellon Leopard-Print Goat Bomber Jacket
May: Athletic Apparel
Whether it’s because it’s finally warm enough to exercise outside or the impending arrival of beach season, you’ll find fitness gear at a generous discount.
Featured: T By Alexander Wang Rainbow Cotton-Terry Sweatshirt and Rainbow Cotton-Terry Shorts
Shop our activewear pick:
Shop the matching Beyond Yoga Midi High Waist Leggings ($97).
July/August: Summer Apparel
Sales on summer collections are in full swing during these months, making it the perfect time to pick up seasonal essentials such as sundresses, sandals, and shorts. Bonus tip: Sale stock will be more plentiful in July but come August, the discounts will be steeper.
Featured: Marni Cropped Denim Top and Marc Jacobs Printed Wool-Twill Shorts
August: Swimsuits
Stores want to clear out summer leftovers to make room for fall merchandise. Translation: The price on that bikini you’ve been stalking is likely to take a swan dive.
Featured: Mara Hoffman Garlands Lace-Up Swimsuit
Shop our swimwear pick:
September: Sunglasses
With Daylight Savings looming on the horizon, sunnies (priced at their highest during the summer months) get a tidy markdown.
Featured: Sunday Somewhere Pearl Sunglasses in Mushroom
October: Denim
After the back-to-school rush has died down, retailers cut prices, and jean stock tends to be at the top of their list.
Featured: Acne Studios Roc Light Vintage 34” L Jeans
Shop our jeans pick:
November: Luxury Items
Since Black Friday and Cyber Monday promotions often feature store-wide sales, this is an ideal time to treat yourself to luxury items (such as like cashmere sweaters) that don’t often go on sale.
Featured: Bottega Veneta Contrast-Trimmed Cashmere Top
Shop our luxury pick:
November: Pajamas
Retailers often put PJ sets on sale in late November in an attempt to convince shoppers to give the gift of loungewear.
Featured: Equipment Lillian Polka-Dot Washed-Silk Pajama Set
Shop our pajama set pick:
November: Sneakers
Incoming shipments of winter boots and shoes means sneaker prices will be seriously slashed.
Featured: Asics Grandest High Top Sneakers
Shop our sneaker pick:
December: Outerwear
With the winter season well underway, stores are looking to clear out their inventory to accommodate spring collections. That means a steep discount on that oversize coat you’ve been eyeing all season.
Featured: Rochas Oversized Wool-Blend Coat
Shop our outerwear pick:
Next, I Rebuilt My Entire Underwear Collection From Scratch–Here Are The Pairs I'm Buying.
This post was published at an earlier date and has since been updated.
Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.
-
I Want a Luxe Wardrobe, So I'm Eyeing These On-Sale Cashmere, Satin, and Velvet Pieces for Black Friday
Gift these to yourself or someone special.
By Nikki Chwatt
-
Everything You Need to Look Elegant in 2025 Just Arrived at Nordstrom—Enjoy
New year, new clothes.
By Copelyn Bengel
-
The $75 Nordstrom Skirt I'm Buying This Black Friday to Replicate Sofia Richie's Thanksgiving Look
The skirt I never knew I needed.
By Nikki Chwatt
-
I'm a Professional Revolve Shopper—31 Elegant Dresses, Basics, and Coats I'm Eyeing From the Black Friday Sale
I guarantee you'll love them.
By Nikki Chwatt
-
Wait, Walmart Is So Good Right Now—23 Elevated Black Friday Sale Picks That Caught My Eye
See the chic and affordable deals.
By Jennifer Camp Forbes
-
I'm Only Shopping at Sephora, Nordstrom, and Revolve This Black Friday—Here's My Buy List
From blush sticks to LBDs.
By Eliza Huber
-
It's True—I Really Did Find All of Spring 2025's Top Trends for Under $200
Get ahead of your shopping.
By Copelyn Bengel
-
Walmart's Fashion Finds Are So Good—I'd Prioritize These 30 Black Friday Sale Items
I'm officially a Walmart fashion fan.
By Nikki Chwatt