Big Changes Ahead for Victoria Beckham's Line

last updated 18 May 2015

Victoria Beckham is officially merging two of her lines. As Harper's Bazaar pointed out, the Victoria Beckham Denim line will be integrated into Victoria, Victoria Beckham for Pre-Spring 16, creating a "more evolved version" of the label.

"I am very proud of the sense of fun and inclusiveness we've created with our sister brand since we launched," said Victoria. "It's now time to take the VVB girls on further adventures—beyond the parties and cocktails and into the workplace and the everyday."

We'll keep you posted as we learn more about the merge. In the meantime, if you're in the mood to shop the denim collection, click right here.

What do you think of this news? Smart for VB? Let us know in the comments below.

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Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.