Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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The Sweater Trend Stylish People in London and NYC Are Wearing Again This Fall
Cozy meets chic.
By Yusra Siddiqui
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IG Has Billions of Accounts, But These 6 French Creators Will You Teach You Everything to Know About Style
Let them transport you straight to Paris.
By Emma Spedding
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I'm a London-Based Fashion Editor—Here's Everything I'm Retiring and Buying Now
My fantasy shopping list.
By Emma Spedding
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The Best Under-$500 Suede Items From Shopbop, Nordstrom, and Revolve
The texture of the season.
By Caitlin Burnett
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Sorry to My Go-To Accessories, But I'm Replacing You With This Rich-Looking Trend
Truly the easiest outfit upgrade.
By Natalie Cantell
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Sorry About It, But These 6 2025 Trends Can Easily Look Cheap
Time to look expensive.
By Copelyn Bengel
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I Did a Nordstrom Deep Dive—15 Epic 2025 Items I Recommend
Including a perfect pair of shoes from The Row.
By Emma Spedding
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5 Affordable Wardrobe Investments French Women Are Making in 2025
On y va!
By Ana Escalante
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Everyone Is Wearing the Airport Uniform That Has Been Cool Since Celebs Wore It in the '90s
It's very Cindy Crawford.
By Emma Spedding
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The Only 6 Trends British Women Are Adding to Their Closets in 2025
Britpop fever is coming.
By Emma Spedding
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The Chicest People I Know Are Wearing This Surprisingly Elevated Legging Trend
I'm not here to argue.
By Natalie Cantell
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If the Latest Shoe Trends Speak to You, You Better Listen—3 Standout Picks
These are already starting to sell out.
By Jennifer Camp Forbes
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New Year, New Wardrobe—Here Are the Top New Arrivals I Have My Eye On
My 2024 outfits could never.
By Michaela Bushkin
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The Timeless Jacket Trend Every Stylish Woman in London Owns at Least One Of
Emphasis on *at least.*
By Eliza Huber
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The 4 Elegant Winter Trends My Mom and I Think Are So Fashionable
The chicest picks.
By Bobby Schuessler
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Time for a Staple Refresh—This Season's Best Takes on the Things I'm Always Wearing
Fresh updates on the classics.
By Natalie Cantell
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This French Brand Has the Perfect Anti-Canvas Tote—and It's Already Trending
It's time to say goodbye to that scruffy old canvas shopper.
By Emma Spedding
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Time for a Closet Cleanse: These 5 Pieces Have Officially Overstayed Their Welcome
So long, farewell, auf Wiedersehen, goodbye.
By Natalie Cantell
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After Seeing J.Lo's Outfit, I Placed a J.Crew Order for This Elegant Basic Immediately
I kid you not.
By Allyson Payer
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Suddenly, Every Chic Person I Follow Is Wearing This Rich-Looking Jacket
Luxe outerwear for the win.
By Copelyn Bengel
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Every Cool Fashion Person I Know Is Buying These 7 Things for 2025
Here's what the style set is shopping.
By Kristen Nichols
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Londoners Are in Love With This One Winter Accessory
A more fashion-forward twist on a beanie.
By Emma Spedding
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I've Been a Stylist for 14 Years—These 5 Winter Staples Have Never Once Failed Me
The zero-regret purchases I buy on repeat.
By Natalie Cantell
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The 30 Items That Will Define Style in 2025
A complete list.
By Eliza Huber
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I Didn't Think These 5 Controversial Trends Would Make It, But They're Still Going Strong
You'll either love or loathe them.
By Emma Spedding
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Penélope Cruz Wore the Jacket Trend That'll Instantly Upgrade Your Basic Jeans
It's one of our favorites.
By Drew Elovitz
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The Sneaker Color Trend Everyone With Rich Taste Is Wearing in L.A.
It's giving wealth.
By Michelle Scanga
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The 5 Jacket Trends New Yorkers Are Wearing to Elevate Their Basic Jeans
Give your denim outfit rotation an update.
By Michelle Scanga
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This Item Is Posh-Boarding-School Coded, and It's All British Girls Want to Wear RN
Preppy style is in the middle of a renaissance.
By Emma Spedding
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Sorry, But the UK Is Ahead of the U.S. With Trends—Here's What's Coming Up Next
The looks I see every time I leave the house.
By Emma Spedding