Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I'm Telling My American Friends About the Minimalist Brand All the Coolest Brits Already Know About
Influencers love this brand.
By Emma Spedding
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Every Fashion Editor I Know Is in Love With Zara's Sister Brand
The latest collection is 10/10.
By Emma Spedding
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12 Special Under-$200 Finds That Feel Very 2025
Including a key color and standout print.
By Emma Spedding
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The $10 Hair Accessory French Women Use to Make Their Updos Look Much Chicer
It's simple and easy to use.
By Nikki Chwatt
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The One Flat-Shoe Trend Gigi and Hailey Wear Every December
It goes with everything.
By Drew Elovitz
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There Are Winter Office Staples I Can't Live Without, and These 29 Pieces Work Overtime
Clocking in.
By Sierra Mayhew
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My Friend Wants a More Refined Wardrobe, so I Suggested These 32 Under-$200 Finds
Elegant *and* affordable.
By Natalie Cantell
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Trust Me—This Shoe Color Could Surpass Black in Popularity in 2025
The new neutral.
By Copelyn Bengel
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New Yorkers and Europeans Agree—Wearing Flats in These 5 Colorways Will Make You Look So Rich
She's fancy, she's busy.
By Natalie Cantell
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The Reviews Are In: These Are the 29 Best Waterproof Boots You Can Buy
Top-rated picks.
By Bobby Schuessler
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I Styled 5 Chic Outfits for Under $375 From Nordstrom's Winter Collection
Easy and elevated looks.
By Bobby Schuessler
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These Are the Best Pairs of Chelsea Boots to Shop Right Now—We Did the Research
It's a classic for a reason.
By Emma Spedding
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Italian Girls Can't Get Enough of These Affordable Brands
The ‘Made in Italy’ label is a shorthand for quality design.
By Eva Thomas
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If Chic Is Your Goal, These Are the 33 J.Crew Items To Shop for in 2025
From statement dresses to sleek sandals.
By Chichi Offor
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Customizing An Engagement Ring Is Now Easier Than Ever Thanks to This Heritage Jeweler
Ben Bridge's Bella Ponte collection is changing the game.
By Lauren Eggertsen
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I Wear Jeans Daily—5 Elegant Ways I'm Styling Them This Winter
Elevated is an understatement.
By Caitlin Burnett
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The Sneaker Color Trend Everyone With Expensive Taste Is Buying
Including Lily Collins.
By Allyson Payer
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I Just Got Back From London—5 Things All the Coolest People Are Wearing There
It's jeans season.
By Natalie Cantell
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Real Sneaker People Know There's Only One Style Worth Buying RN
Sneakerheads, unite.
By Copelyn Bengel
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33 Top-Tier Nordstrom Basics From the Epic Half-Yearly Sale
Stock up on these trend-forward essentials.
By Chichi Offor
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I Haven't Shopped at Old Navy in 10 Years, and Now I'm Back—25 Finds That Look So Expensive
Everything is under $100.
By Michelle Scanga
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Chic, Timeless, and So Expensive Looking—This Luxe Scarf Style Is Destined to Dominate
I've been seeing it everywhere.
By Nikki Chwatt
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New Yorkers Know That Wearing This Flat-Shoe Trend With Midi Skirts Makes Them Look Cooler
You can be the judge.
By Allyson Payer
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Sweater-Vests Are Every Stylish Woman's Bulky-Knit Solution—Here's How to Style Them
And the best ones to buy.
By Copelyn Bengel
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Londoners Know Good Denim — Here Are 7 Looks That Are Popular There Right Now
Denim inspiration for days.
By Emma Spedding
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Rain Sucks, But These Chic Waterproof Shoes Don't
Sponsor Content Created With Vessi
New Yorkers, listen up.
By Emma Walsh
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I'm Still Not Over This Zara Collab With London's Best Stylist
It's practically Harry Styles approved.
By Emma Spedding
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Parisian Women Use This Trick to Transition Their Ballet Flats From Summer to Winter
Styling hack loading.
By Copelyn Bengel
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I Have a Feeling These 30 Zara, Madewell, and J.Crew Items Will Sell Out by January 1st
Haul incoming.
By Grace O'Connell Joshua
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I'm a New Yorker: 5 Chic Items From the Nordstrom Half-Yearly Sale I Already Spotted on Women in SoHo
The West Village too.
By Ana Escalante