I've Tried Every Goop Beauty Product, But I'm Most Obsessed With These 10

As someone who writes about countless beauty brands on a daily basis from the closed-off confines of my desk, I'm always curious to know what's actually resonating out in the real consumer world. Perhaps not so surprisingly, I get a lot of leads from the responses to my product-studded Instagram Stories. One theme I haven't been able to ignore? People are completely obsessed with and intrigued by Goop Beauty (which, in case you're not familiar, is the brand's impressive line of clean, nontoxic skincare).

Considering the brand's commitment to high-quality, and organic ingredients, price tags run high, and I receive DMs on a weekly basis about my thoughts. Are the products worth the bank account plunge? Are they as great as they sound? Do they actually work? How do they compare to other clean beauty products? So on and so forth. However, there was one minute glitch: Up until somewhat recently, I'd only barely dabbled into the brand's tempting pool of offerings. Therefore, I did what any responsible beauty editor would do, and I called in every product for research. The goal: try everything and report back with all of my honest findings. 

If I had ended up hating everything, the experiment could have been a complete disaster, but to my very pleasant surprise (I've slowly evolved into quite the beauty skeptic), I truly loved the majority of formulas I scrubbed, rubbed, and massaged into my skin. Everyone has different skin types and skin concerns, so my experience and thoughts definitely aren't gospel, but as someone who has been around the block in terms of products and natural skincare exposure, I feel pretty well-versed when it comes to judging the efficacy and worthwhileness of a product. (It's in my job description, after all!) Ahead, the 10 Goop Beauty products I'm officially obsessed with and would add to your shopping cart ASAP. Keep scrolling!

The Complexion Picks

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The Body Picks

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The Wellness Picks 

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.