Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Sho 29 of This Week's Best New Arrivals
Prepare to be slightly overwhelmed.
By Nicole Akhtarzad Eshaghpour
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Goodbye Chunky Sweaters—This Sleek, Tom Ford Gucci–Esque Alt Is Here to Stay
Hot.
By Eliza Huber
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Scandi Girls are All About These 6 Minimalist Coat Trends This Winter
Even in sub-zero temps.
By Ana Escalante
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The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the Internet
The best of the best.
By Indya Brown
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I Own Over 100 Bikinis—These Are the 10 I Wear Over and Over Again (And Why)
True life: I collect bikinis.
By Michelle Scanga
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30 Key Pieces I'm Buying First In 2025
A running shopping list I plan to return to throughout the year.
By Kristen Nichols
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These 8 Handbag Trends Are Future Classics
Stop falling for trends.
By Eliza Huber
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The Pretty 2025 Color Trend That'll Dethrone Burgundy Just Got a Major Endorsement
A celebrity endorsement, that is.
By Allyson Payer
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I Did a Massive Amazon Deep Dive—24 Chic Under-$50 Items I'm Telling Everyone About
Because budgeting can be easy *and* cute.
By Grace O'Connell Joshua
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The Luxe Accessory Every French Woman Wears on Repeat
Très chic.
By Jasmine Fox-Suliaman
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5 Fresh Ways to Wear Basic Black Leggings This Winter
Some extremely relatable outfit inspo.
By Natalie Cantell
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Hailey Bieber Wore the Jean Color and Shoe Trend Combo That'll Be Everywhere This Spring
She nailed it with this Aspen outfit.
By Allyson Payer
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Challenge Accepted: I Created 5 Elegant Winter Outfits From Madewell and J.Crew for Under $452
You're welcome.
By Nikki Chwatt
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Show This to Our Significant Others, Please: 12 Designer Gifts We Want for Valentine's Day
Drool-worthy.
By Nikki Chwatt
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Every Going-Out Trend You'll See on the It Girls in 2025
Club classics, ahead.
By Jasmine Fox-Suliaman
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Shopbop's Best Sellers Are Finally Back in Stock—Run
They'll likely sell out… again.
By Lauren Adhav
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I Asked 6 Editors About 2025 Aesthetics—6 They're Over and 6 They're Into
The future looks chic.
By Sierra Mayhew
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24 Incredibly Chic On-Sale Sweaters and Jeans to Mix and Match From J.Crew, Madewell, and Abercrombie
Bring on the cool winter outfits.
By Jennifer Camp Forbes
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I'm Clearing Out These Winter Trends and Buying These 7 Anti-Trend Alts Instead
This for that.
By Eliza Huber
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No Offense to Crossbody Bags, But This Purse Trend Is Much More Elegant
Sofia Vergara is a fan.
By Erin Fitzpatrick
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8 New Things Fashion People Are Talking About This Week
If you didn't know, now you do.
By Erin Fitzpatrick
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Olivia Rodrigo Wore Anti-Skinny Pants With the Classic Sneaker Trend That's Making a Comeback
PSA: They're only $55.
By Allyson Payer
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It Feels Like 8° in NYC Right Now—14 New Arrivals I'm Shopping to Stay Warm and Chic
Don't let the weather app scare you.
By Natalie Gray Herder
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15 Fashion and Beauty Brands Supporting Los Angeles Wildfire Relief Efforts
Shop for a cause.
By Kaitlin Clapinski
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The Cheap Styling Hack That Can Elevate Any Winter Outfit
It's not rocket science. It's just genius.
By Jasmine Fox-Suliaman
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Shopbop's Sale Section Is an Extra 25% Off—19 Cool Things I Added to My Cart for Future Spring Use
Hurry!
By Allyson Payer
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I Just Created 7 Effortlessly Cool Outfits From Amazon for Under $200
Major score.
By Judith Jones
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8 Things Celebs Aren't Wearing With Leggings as Much and 8 They Are
Just something we've noticed.
By Anna LaPlaca
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This 1950s Bag Trend Is the Blueprint for Spring's Most Sought-After Carryalls
Prepare to see this shape everywhere.
By Anna LaPlaca
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Goodbye, TikTok: The End of Fashion's Most Radical Digital Playground
Gone but never forgotten.
By Ana Escalante