Where Every Fashion Blogger Buys Her Jeans

Given that most fashion bloggers don't have typical 9-to-5 gigs, they have the luxury of being able to keep a casual-cool dress code day in and day out, which means that they can practically live in jeans if they choose to. Accordingly, they're experts on the subject of the brands that make the very best denim. 

The list of go-tos we spot bloggers wearing again and again includes some classic brands, some fast-fashion options, some directional high-end jeans, and some reworked vintage pairs. But one thing that they all have in common is that they're undeniably cool, inventive, well-fitting, and all-around lust-worthy.

To provide you with the ultimate denim inspiration, we looked to some of the bloggers who always have the latest and greatest when it comes to denim. To find out which denim brands the blogosphere is most loyal to, and to see how they style them (outfit ideas abound!), keep on scrolling. Plus, shop our picks from each brand.

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Mother, also a favorite among Who What Wear editors, was one of the first brands to introduce the now–wildly popular step hem. The brand never ceases to come up with special details that take their jeans up a few notches.

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(Image credit: Song of Style )

Who: Aimee Song of Song of Style.

Shop our picks:

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Re/Done is a favorite of bloggers and celebrities alike. The company takes vintage Levi's and reworks them to reflect today's trends and most desirable fits. It's no surprise that bloggers are obsessed with these special jeans.

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(Image credit: Fashion Me Now )

Who: Lucy Williams of Fashion Me Now.

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Classic Levi's are hotter than ever. With wallet-friendly price points and cool new styles like the brand's Crop Kick Flares and line of Wedgie-Fit Jeans, Levi's are a no-brainer purchase right now.

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(Image credit: Adenorah)

Who: Anne-Laure Mais of Adenorah.

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If you happen to have approximately $1.4K to spend on a very special pair of jeans, look no further than Vetements. It was the label's reconstructed denim that the fashion world first took notice of, and practically every brand swiftly followed suit. 

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(Image credit: Camille Over the Rainbow)

Who: Camille Charrière of Camille Over the Rainbow.

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Related: 8 Outfits That Prove High-Waisted Jeans Are Eternally Chic

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Frame has expertly achieved the fine balance of designing denim that's both of-the-moment and classic. If you want to keep up with the trends, take a look at what Frame is up to. These jeans are worth the splurge.

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(Image credit: Andy Heart)

Who: Andy Heart.

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M.i.h Jeans is our go-to source for perfectly-tailored jeans that look like something the coolest of French girls would wear. The brand's Lou jeans, which feature a wide flare and a slim cut, are a celebrity favorite.

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(Image credit: Badlands )

Who: Talisa Sutton of Badlands.

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When it comes to fast-fashion brands, Topshop is many bloggers' go-to source for the latest styles. If you want to try a new trend without committing to the $200-plus price tag of designer denim, you're sure to find what you're looking for at Topshop.

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(Image credit: Bisous Natasha)

Who: Natasha Ndlovu of Bisous Natasha.

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Related: The Best Denim for Your Body Type

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Cool-girl favorite brand Rachel Comey designs denim that's so unique and has such attention to detail that we find at least one pair at the top of our wish list every season. It's not surprising that the designer is constantly starting new denim trends.

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(Image credit: Take Aim )

Who: Michelle Madsen of Take Aim.

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What's your favorite denim brand? Tell us in the comments!

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.