It's Time to Start Wearing This Color Again

last updated 13 August 2019

It seems every fashion girl has stepped out recently in one this season's most popular colors: brown. But this polarizing hue isn't the only color that's cropping up among the street style set. We noticed that a slew of fashion A-listers gravitated toward red as well (not to be confused with the other It shade of the moment—rosy pink).

While red in all shades—we're talking burgundy, cherry, and crimson—has always been in, the hue is making a more meaningful fashion impact this fall in particular. We've seen women testing out bright red dresses with their ankle boots and jackets, trying pants and tops in the color, and incorporating a pop of the hue in their accessory game.

Go on to check out how our favorite fashion people are wearing red right now—and get inspired to wear more of the hue this season. Plus, go a bit further to shop some of our favorite red pieces of the moment.

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Red stirrup pants? So forward.

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We love the subtle pop of red on her turtleneck—mixes perfectly with her J.W. Anderson bag.

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Red and khaki is the perfect color combination.

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The simplest way to test out the trend? Try a chic red bag!

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We're so into how she coordinated her sweatshirt with the side stripe of her pants.

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Red pants may seem bold, but you can totally pull it off—even with just a simple tee and unique tank.

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Red boots? Now that's a statement.

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If you really want to go for it, try an all-red dress.

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Caroline Issa's bag is sophisticated—and we love the pop of red against her white jacket.

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Mango

Quilted Feather Coat

Every fashion girl will wear puffers this winter.

Zara

Jogging Trousers

Looking for the easiest way to look cool and stay comfy? Slip into It girl–approved track pants.

Topshop

Mustard Western Boots

Because your basic black booties deserve a break sometimes.

Carven

Leather Bag

Try this instead of your standard clutch for a night out.

Adidas

Gazelle Sneakers

These are the new Stan Smiths.

H&M

Wool-Blend Coat

This coat looks way more expensive that $129.

Reformation

Dee Skirt

Button-down skirts aren't going anywhere.

Isabel Marant

Dayna Dress

Wouldn't you love to wear this to the office?

Gucci

Peony Leather Shoulder Bag

How can you not love this whimsical bag?

Gianvito Rossi

Savoie Ankle Booties

We'd pair these with skinnies and a cool moto jacket.Check out the #1 color for 2017 right here.

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Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.