Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I'm a Denim Expert—These 4 Styles Are Trending Now and Will Be Big in 2025
Elevated silhouettes.
By Bobby Schuessler
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My Sister Wants a Rich-Looking Winter Wardrobe—I Sent Her These 49 Elegant Finds
I'm a good sibling.
By Judith Jones
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Sofia Richie Grainge Just Wore 2025's Most-Wanted Sweater Trend
Elegant, not frumpy.
By Eliza Huber
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If You Buy These 15 Black Friday Finds From J.Crew, You Can Make 100 Outfits—You're Welcome
By Sierra Mayhew
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I'm Primarily Shopping at Reformation, Nordstrom, and Saks on Black Friday—I Love These 29 Items
From cashmere sweaters to suede jackets.
By Caitlin Burnett
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Aritzia's Basics Get a Lot of Hype, so I Tried Them—These 10 Were Transformative
Take my advice.
By Allyson Payer
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26 Shopbop Sweaters, Coats, and Boots I Know Will Be Gone by Black Friday
The best ones are always the first to go.
By Caitlin Burnett
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Shoe Trends Come and Go But These Heels Will Never Go Out of Style
As classic as it gets.
By Sierra Mayhew
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The Best Long Puffer Coats That Would Survive Arctic Temps
So warm and cozy.
By Jenna Igneri
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Elle Fanning's Daring Neckline and Leather Gloves Turned a Simple Black Dress Into a Fashion Moment
Chic.
By Erin Fitzpatrick
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Katie Holmes's Luxurious It Bag Costs $4900 Less Than My Holy-Grail Purse
It's so elegant.
By Erin Fitzpatrick
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34 Chic Free People Styles I'm Buying for Black Friday 2024
Calling all my Free People lovers.
By Chichi Offor
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Shop 31 of This Week's Best New Arrivals
Prepare to be slightly overwhelmed.
By Nicole Akhtarzad Eshaghpour
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I'm a Shopping Director—These Are the Black Friday Deals I Care About Most
By Bobby Schuessler
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Lisa Wore the Elegant Jacket Trend That'll Instantly Elevate Your Basic Jeans
And more looks from the 2024 Las Vegas Grand Prix.
By Eliza Huber
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I Almost Can't Believe It, But These 17 Fragrances Are *Actually* on Sale RN
I'll take one of each.
By Jamie Schneider
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COS Is Really Not Messing Around With These Designer-Vibe Winter Buys
They fooled me.
By Natalie Cantell
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If I Were You, I'd Shop These 35 Anthropologie Fashion, Beauty, and Home Goods on Black Friday
*Feverishly adds everything to the cart.*
By Chichi Offor
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15 Scandi Fashion Brands Setting the Blueprint for Stylish Winter Dressing
They've got it down to a science.
By Jasmine Fox-Suliaman
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With Moana and Cabaret's Sally Bowles, Auliʻi Cravalho Gets to Do It All
The actress returns to the character who started it all.
By Jessica Baker
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PSA: Selena Gomez's Trendy Banana Republic Jeans Are Now on Sale for Black Friday ($72!)
But not for long.
By Drew Elovitz
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These 33 Boots Are Guaranteed to Make Your Jeans Look 10x Chicer
That's how math works.
By Lauren Adhav
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It Would Be a Crime to Gatekeep These Effortlessly Cool Party Outfits
Sponsor Content Created With AG
They're the cheat code to confidence.
By Emma Walsh
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Walmart's Fashion Finds Are So Good—I'd Prioritize These 30 Black Friday Sale Items
I'm officially a Walmart fashion fan.
By Nikki Chwatt
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From Us to You—3 Easy Holiday Looks to Copy and Paste Into Your Closet
Sponsor Content Created With AG
You're welcome.
By Aniyah Morinia
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The Banana Republic Black Friday Sale Is Everything (40% Off!)—These Items Are Next-Level Chic
Can't get over this discount.
By Bobby Schuessler
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I Usually Avoid Black Friday, But Even I Can't Resist Deals From These 3 Brands
The *only* exceptions I'm making this year.
By Erin Fitzpatrick
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Jennifer Aniston's and Gwyneth Paltrow's Favorite '90s Bag Trend Has Come Roaring Back Into Style
Rawr.
By Erin Fitzpatrick
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Victoria's Secret Has 174 Pajama Sets in Stock, But Imaan Hammam Says This One Pair Is Elite
Read my exclusive interview.
By Erin Fitzpatrick
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My Friend Asked About My Favorite Designer Items—I Sent Her These Absolutely Stunning Selects
Gorgeous bags, shoes, and more.
By Bobby Schuessler